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Beach

Campaign
Agency Network: 
Published/Aired: 
March 2008

Description

Print advertisement created by Saatchi & Saatchi, Italy for Sci Fi Channel, within the category: Media.

Caption

The unknown is closer than you think. SciFi. The Unreal TV.

Advertising Agency: Saatchi & Saatchi, Milan, Italy
Creative Directors: Guido Cornara, Agostino Toscana
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Photographer: Corbis
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sumsum's picture

this one doesn't work for me well because most people aren't aware of how a footprint from outa space looks like...

besides that the insight of the whole campaign isn't surprising at all and so the execution. 2/10

sumsum
Activity Score 613
copywriter
Dianetta's picture

I just don't get it

Dianetta
Activity Score 4
Leo Burnett Mexico
Margaret Gay's picture

I'm lost...

Margaret Gay
Activity Score 144
Marketing Officer
sold's picture

they hide the clue too much.
it's just ONE girl's footprint that look like an animal footprint.

weak ad.

sold
Activity Score 3379
Copywriter
bauer's picture

Maybe two people's footprints and just one walking would been better.

bauer
Activity Score 126
Mr.Top's picture

Oh geez... here come the italians again.

Mr.Top
Activity Score 728
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