Dandruff Trails, Hide and Seek

Campaign
Agency Network: 
Published/Aired: 
December 2007
Schwarzkopf:  Dandruff Trails, Hide and Seek

Description

Print advertisement created by DDB, Germany for Schwarzkopf, within the category: Health.

Advertising Agency: DDB Duesseldorf, Germany
Executive Creative Directors: Amir Kassaei, Eric Schoeffler
Creative Directors: Heiko Freyland, Alexander Reiss
Art Directors: Fabian Kirner, Michael Kittel
Copywriter: Jan Propach
Illustrator: Marc Herold
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Neil Levy's picture

fantastic. seriously simple and funny. if people don't like these, they're crazy.

Neil Levy
Activity Score 314
Copywriter |

neil levy

getconnected2001's picture

:) Nice campaign.

getconnected2001
Activity Score 977
Art Director at New Delhi
iamcreative's picture

Don't comment any bullshit to promote your blog idiot.

You don't have any job or what ?

iamcreative
Activity Score 256
wert's picture

im crazy

wert
Activity Score 75
Work
monicamexico's picture

I don't know why people think these are so great. This is showing a huge dandruff problem - not a solution, which the product supposedly offers.

monicamexico
Activity Score 824
NatalieM's picture

Sometimes you have to draw attention to a problem to create a need for a solution. You don't always have to literally spell out the product's benefits either. This makes people think. It's clever and simple, and that's what makes good advertising.

NatalieM
Activity Score 1681
Topolewski |

-Natalie
http://www.nataliemarion.com

ahpitt's picture

Yes, i agree. This is how we motivate consumer.

ahpitt
Activity Score 338
Art Director at Art Director
thirty6chambers's picture

advertainment

thirty6chambers
Activity Score 1458
Art Director
Fabian Kirner's picture

You´re an account person, right?

Fabian Kirner
Activity Score 270
Creative Director
Jet Propulsion Lab's picture

It's tough being an eight-year-old with an excessive dandruff problem. Reminds me of my childhood friend with the similar condition. We used to affectionately call him the "saltshaker." : )

Jet Propulsion Lab
Activity Score 10669
Copywriter
StuartLittle's picture

Clever approach. Liked it.

StuartLittle
Activity Score 466
Other
funky_frogii's picture

this one is the best............love them all

love anything creative
http://addot.blogspot.com/

funky_frogii
Activity Score 2516
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

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