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Don't Depend On Luck, Rabbit

Campaign
Agency Network: 
Published/Aired: 
October 2010
School of Visual Arts:  Don't Depend On Luck, Rabbit

Description

Print advertisement created by KNARF, United States for School of Visual Arts, within the category: Education.

Advertising Agency: Knarf, New York, USA
Creative Director: Frank Anselmo
Copywriter: Duc Nguyen
Art Director: Frank Anselmo
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Highest Rated

morse's picture

Reminds me of this Travelers Insurance Rabbit Foot Commercial: http://www.youtube.com/watch?v=mp7Uc5a_XRE

morse
Activity Score 18159
Art Director |

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morse's picture

Reminds me of this Travelers Insurance Rabbit Foot Commercial: http://www.youtube.com/watch?v=mp7Uc5a_XRE

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

doubleoseven's picture

Each one is interesting to read. This campaign really surprised me.
So simple, but very deep. And it ties back perfectly to the school. A+

doubleoseven
Activity Score 106
theinspector's picture

This one is perhaps the best of the bunch.
I want to keep reading them. Truly great.

theinspector
Activity Score 121
Guest's picture

I will never look at a rabbit's foot the same way again. But well worth the read. Love em.

Guest
jackmoore257's picture

Viva La Copy! Stunning campaign all around.

jackmoore257
Activity Score 203
hal9000's picture

Great execution and strategy too. Did not expect this.
Looks like SVA is finally letting ad-people do their ads.
It's about time. These are the best ads they've ever done.

hal9000
Activity Score 192
anotheropinion's picture

Consistently clever campaign.

anotheropinion
Activity Score 132
Advertising
CrackerJackFlash's picture

yup

CrackerJackFlash
Activity Score 19599
Creative Director |

www.crackerjackflash.com

adsrule's picture

GREAT! GREAT! GREAT!

adsrule
Activity Score 181
elmerella's picture

each one is very unexpected. there's a formula to each execution but they're well enough written that you don't ever feel like you know the punchline before it happens.

elmerella
Activity Score 33
Copywriter
thedesignaddict's picture

Great copy. 10/10

thedesignaddict
Activity Score 5403
Art Director at Freelance
DBB's picture

Again, awesome copy.
good job Duc !

DBB
Activity Score 1216
whitewhite's picture

the concept was done for save tiger campaign. The visual was that of a tiger claw and said something like: Tiger claw doesn't bring good luck. Ask this tiger. Don't remember the exact line. But indeed the copy is interesting here.

whitewhite
Activity Score 251
Copywriter
Guest's picture

This campaign is NICE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Guest
krautland's picture

I want whatever you guys are smoking. this is just an ad with a stock photo. it's so traditional and by that boring.

krautland
Activity Score 3214
Art Director at erm... no calls please.
thedesignaddict's picture

So, a stock photo makes the concept boring? That's retarded logic.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Felicitas_Pauker's picture

Like the art, like the copy

Felicitas_Pauker
Activity Score 179
Dzsoi's picture

Stockphoto with an amazing copy. Shouldn't it be for School of Copywriting? :)

Dzsoi
Activity Score 8611
Copywriter
adsadsads's picture

This campaign is very smart and confident too.
Haven't we all seen enough pretty, but vacant work in Lurzers Archive?
Great stuff.

adsadsads
Activity Score 130
Guest's picture

I would not expect the younger crop of ad kids on this site to appreciate work like this.
Sometimes what you don't do, is the most powerful.
The design-to-copy ratio feels just right in this campaign.
They could have easily overproduced it and lost the charm.
I find myself reading and re-reading these. Well crafted all around.

Guest
Guest's picture

love this entire series, kudos to the copywriter that made it informative, symbolic and creative

Guest
Guest's picture

People seem to like these for different reasons.
No one has mentioned how they take misfortune and spin it positively.
Pretty deep in an age of gimmicks and slogans. Bravo!

Guest
Guest's picture

love the copy!

Guest
OUTFIT's picture

Great job as always, Frank!

OUTFIT
Activity Score 46
Art Director at advertising freelancer
pitted prunes's picture

awesome.

pitted prunes
Activity Score 216
Saand's picture

Great approach, clever choice

Saand
Activity Score 150
Copywriter
CuriousPencil's picture

Copy. Yum.

CuriousPencil
Activity Score 4225
Copywriter
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