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Don't Depend On Luck, Horse

Campaign
Agency Network: 
Published/Aired: 
October 2010
School of Visual Arts:  Don't Depend On Luck, Horse

Description

Print advertisement created by KNARF, United States for School of Visual Arts, within the category: Education.

Advertising Agency: Knarf, New York, USA
Creative Director: Frank Anselmo
Copywriter: Duc Nguyen
Art Director: Frank Anselmo
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Highest Rated

DBB's picture

Awesome copy.
well done !

DBB
Activity Score 1216
morse's picture

Very nice idea for any educational company. Good copy.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

doubleoseven's picture

Very unexpected for a school. Who said long copy is dead?
Great art direction to go with it.

doubleoseven
Activity Score 106
Guest's picture

They're all great, but this one is my favorite.

Guest
theinspector's picture

I hate long copy. But I love this.
Not the artsy-fartsy approach I'd expect.

theinspector
Activity Score 121
Guest's picture

Ha ha funny, though dark. Very fresh idea.

Guest
jackmoore257's picture

Great. Very poetic.

jackmoore257
Activity Score 203
Guest's picture

Very good.

Guest
hal9000's picture

Great execution and strategy too. Did not expect this.
Looks like SVA is finally letting ad-people do their ads.
It's about time. These are the best ads they ever did.

hal9000
Activity Score 192
anotheropinion's picture

Clever and Beautifully done.

anotheropinion
Activity Score 132
Advertising
adsrule's picture

GREAT! GREAT! GREAT!

adsrule
Activity Score 181
elmerella's picture

wow. totally unexpected twist. very well crafted visually and in the copy.

elmerella
Activity Score 33
Copywriter
Guest's picture

School of Visual Arts can't communicate its message but in copy!

Guest
kurtberengeiger's picture

Even though it demands an extremely captivated audience, I especially like how these lack a shortcut to the message in the form of a strapline. I just wonder if the visuals are intriguing enough to get the audience reading the remarkable copy in the first place...

kurtberengeiger
Activity Score 7330
Copywriter
DBB's picture

Awesome copy.
well done !

DBB
Activity Score 1216
Guest's picture

What I like about this campaign is that the art direction is not overdone.
It lets the copy stand out. Not over-designed like most stuff you see today.
When you have a great idea, you don't need to over-design. Nice work.

Guest
Guest's picture

Bravo.
No shortcuts, no artsy-fartsy, and only those who are interested will ever get through the text and thus to the message behind it.
Clean, not an in-your-eyes ad, not a look-at-how-awesome-we-are and no empty promises.

Don't depend on luck. Make your OWN future.

Guest
Guest's picture

Nice!!!!!!!!!!!!!

Guest
Guest's picture

Beautifully done with poetry. Brilliant I say.

Guest
Hibon's picture

Good.

Hibon
Activity Score 3734

Simple ideas are the best !

Message Maven's picture

I love the concept and the copy is nicely done but sadly, for long copy,I wouldn't trust the audience to take the time to appreciate it.

Message Maven
Activity Score 2
Marketing Manager at Natural History Museum
Guest's picture

Not at all what I expected. Nice.

Guest
krautland's picture

this is old school competent and that, to me, is a bad thing.

krautland
Activity Score 3214
Art Director at erm... no calls please.
Guest's picture

Super

Guest
Dzsoi's picture

I have similar feelings as a guest here: "School of Visual Arts can't communicate its message but in copy!"

What makes this ad outstanding is the copy. And this is for an art school. Although the message fits the product, somehow it's still strange.

Dzsoi
Activity Score 8611
Copywriter
dsklan's picture

ugly grafik design for a visual arts skool....

dsklan
Activity Score 1926
Art Director at homeshop
adsadsads's picture

This campaign is very smart and confident too.
Haven't we all seen enough pretty but vacant work in Lurzers Archive?
Great stuff.

adsadsads
Activity Score 130
Guest's picture

Very nice. Unexpected yet very true sentiment. The fact that it's long copy for a visual arts school makes it even more unexpected.

Guest
Guest's picture

Too much enthusiasm. Then it is easy to get suspicious... Those who created this piece are commenting here?

Guest
Guest's picture

Saw these in the One Show too.
Remember squinting while trying to read them.
But they're well worth it.

Guest
shitmonk's picture

the copy is so good, any product would have looked good at the end, however i don't think it's super for school of visual arts, but the copy is legendary.

shitmonk
Activity Score 465
CuriousPencil's picture

Poignant words. This isn't copy,
it's poetry.

CuriousPencil
Activity Score 4225
Copywriter
pabzi007's picture

This is highly appreciated !!!

pabzi007
Activity Score 108
Copywriter at The Base
somecopywriter's picture

These are truly inspirational. Mr Nguyen, you are a master copycrafter.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
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