Undivided attention for feet

Campaign
Agency Network: 
Published/Aired: 
January 2011
Scholl:  Undivided attention for feet

Description

Production: Unit.nl

Print advertisement created by SuperRebel, Netherlands for Scholl, within the category: Fashion.

Caption

Undivided attention for feet

Advertising Agency: Superrebel.com, Breda, Netherlands
Art Director: Roy Schellekens
Copywriter: Arjan Hoekstra
Photographer: Carli Hermes
Modellen: Cachet Models
Costume: Ben Voorhaar, Atelier Karisma
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dadada's picture

i don't see any idea! just a nice choreography, i would choose another background.

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

morse's picture

It's pretty, but feels incomplete.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

luispiter's picture

what is the product?

luispiter
Activity Score 2756
comunication
CuriousPencil's picture

It's a ballet company; they make see-through masks (like the one that Spider-Man uses in the 4th movie) so the dancers can watch their feet while dancing. The concept is that they can make sure their feet pluck the right strings when they're playing guitar, hence the tagline.

CuriousPencil
Activity Score 4199
Copywriter
skeMaMen's picture

Hahahah :)

skeMaMen
Activity Score 438
Graphic & Prepress designer |

>>> Designed to be signed...

Agustín_Correa_'s picture

Creo que le está faltando un buen concepto

Agustín_Correa_
Activity Score 41
Copywriter at Notable
CommandZ's picture

My take is that everything is white to draw attention to the feel, hence "Undivided attention for feet", same thing in the TV spot. Nice lyrical treatment, but yes, a tad too subtle.

CommandZ
Activity Score 2515
Creative Director
shahidali's picture

Excellent for branding Scholl. Clear positioning. Will work brilliant if Scholl has a strong awareness and/or top of mind brand in Netherlands.

shahidali
Activity Score 4065
Dhaka, Bangladesh |

shahid

manumartin5's picture

it will be nice to see in a outdoor hoarding.. , product is missing.

manumartin5
Activity Score 1194
Art Director at Infinity Advertising Services Pvt. ltd.
Roger Keynes's picture

Feels like the start of a bigger idea.

Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

Cheerriiee's picture

I like it!

Cheerriiee
Activity Score 952
Graphic Designer
mitali prasad's picture

didn't get the concept..can someone explain the idea?

mitali prasad
Activity Score 458
General Manager
CuriousPencil's picture

Yes I believe these people can:
Advertising Agency: Superrebel.com, Breda, Netherlands
Art Director: Roy Schellekens
Copywriter: Arjan Hoekstra
Photographer: Carli Hermes
Production: Unit.nl
Modellen: Cachet Models
Costume: Ben Voorhaar, Atelier Karisma

CuriousPencil
Activity Score 4199
Copywriter
MidasTouch's picture

Could be for a cigaret, lol.

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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