Advertisement

Popsicle

Campaign
Agency Network: 
Published/Aired: 
May 2009

Description

Print advertisement created by Lowe, Thailand for Scholl, within the category: Fashion.

Advertising Agency: Lowe Bangkok, Thailand
Creative Directors: Supon Khaotong, Kittinan Sawasdee, Piya Churarakpong
Art Director: Porakit Tanwattana
Copywriter: Noranit Yasopa
Agency Producer: Nuch Lertviwatchai
Digital Imaging: Illusion
Log in or register to post comments
Guest's picture

????? un copy algo no enteindo nada

Guest
Guest's picture

You know I don't agree with the scores these ads are very visual and I get that their showing products that help make a shoe but the shoe is so lost in this its like the picture has nothing to do with selling the shoe.

Guest
Guest's picture

I give your comment *one star

Guest
Guest's picture

I gice your *one star a *one star.

Guest
Guest's picture

i don't get it. explain.

Guest
Guest's picture

it has grip.

Guest
Guest's picture

It makes reference to the good grip of the sandal. Usually wet things in the floor will make you slip but as you can see when you use this sandal the liquid is like a carpet because of the good grip that the sandal offers to you. I could explain this better in spanish, dont know if I made myself clear in english.

Guest
Guest's picture

You explained it, but I think it needs a short, simple line to pay it off.

Guest
Guest's picture

El material de las manchas aluden a un tapete o limpiapies, al usar esas sandalias las manchas o cosas que pueden ensuciar no te ensuciarian o te protegen de ellas. No es una ventaja comparativa muy común en realidad, pero si al target le importan ese tipo de cosas...

Guest
Guest's picture

Isn't this done like 1000 times before?

Guest
kathyt's picture

Since it needs so much explanation, perhaps it could use an actual headline to help the viewer out?

kathyt
Activity Score 6
Quinlan Marketing
Guest's picture

No it can't use an actual headline, because having a thai language headline in there would be a 'spoiler' in the award shows. Having an English line doesn't work too because there's so many layman thais that don't understand English.

Guest
Guest's picture

Either add a line or get better visuals.

Guest
Guest's picture

Cosa pensi tu? In modo che si state niente va uno. Qualcuno sta qui in baso. Eh tondo in modigliari.

Guest
Guest's picture

Basta qualificare in ognuno di parte. Mi piace in tornare di avere invece.

Guest
Guest's picture

I'm getting really tired of this visual metaphor template that seems to have taken the industry by storm. Enough already.

Guest
ADcoke's picture

:-S

ADcoke
Activity Score 160
buscando trabajo
Guest's picture

makes no sense at all

Guest
Guest's picture

A spilt ice cream is quite sticky

Guest
samwanzer28's picture

Could have used a little copy or a subliminal headline if they don't want it to be direct, not all people may get this easily.

samwanzer28
Activity Score 313
Computer Graphic Artist |

que sera sera

puppiepoppy's picture

Doesn't need to have all people to get it easily...just need to impress the 'people' at the award judging, that's all.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

samwanzer28's picture

You got a good point there.

samwanzer28
Activity Score 313
Computer Graphic Artist |

que sera sera

Emran Hayat's picture

there should be only a single flip flop step mark on spilt over things... not the whole pattren

Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

Guest's picture

i think this ad need a capion to pointing the idea

Guest
Guest's picture

more proper for a stain remover product

Guest
superonesunday's picture

i think this ad need a capion to pointing the idea

yes, i see

superonesunday
Activity Score 28
Creative Director
roby's picture

Can anyone explain this idea?

roby
Activity Score 65
Copywriter
Guest's picture

even in the slippery of the things, the sandal has a grip!

not clear ad though!

Guest
Guest's picture

Goreng pisannnn
un information
suck!!

Guest
Advertisement
Advertisement
Advertisement