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Chases sleep away

Agency Network: 
Published/Aired: 
June 2010
Scho-ka-kola:  Chases sleep away
Scho-ka-kola Print Ad -  Chases sleep away

Description

Print advertisement created by Saatchi & Saatchi, Germany for Scho-ka-kola, within the category: Confectionery, Snacks.

Caption

Chases sleep away. Scho-ka-kola. The Energy-Chocolate. Strengthens and revives.

Advertising Agency: Saatchi & Saatchi, Düsseldorf, Germany
Executive Creative Director: Stephan Zilges
Creative Director: Marco Obermann
Art Director: Jean-Pierre Gregor
Copywriters: Alfredo Hirschfeld, Christopher Nothegger
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Highest Rated

Minerva Pinto's picture

It's supposed to be a play on the "counting sheep" in order to fall asleep process, not the three little pigs

Minerva Pinto
Activity Score 1394
Bryn Mawr College
Guest's picture

Neeeeeee

Guest
Blashyrkh's picture

I thought it was three little pigs.

Blashyrkh
Activity Score 32890
Art Director
Minerva Pinto's picture

It's supposed to be a play on the "counting sheep" in order to fall asleep process, not the three little pigs

Minerva Pinto
Activity Score 1394
Bryn Mawr College
Blashyrkh's picture

Yah, but from the thumbnail they look like that.

Blashyrkh
Activity Score 32890
Art Director
augustine's picture

I'm loving this illustration

augustine
Activity Score 3
Graphic Designer
Hiperion's picture

Congratulations Jean Pierre!!

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
SHAW's picture

congratulations for such an epic fail? anyone with half a brain can see the blatant error in this concept.

SHAW
Activity Score 16
Copywriter
alvinpck's picture

Isn't it suppose when someone is counting sheeps, s/he's unable to sleep?

alvinpck
Activity Score 1463
Art Director
jackal hunts's picture

Funny:)

jackal hunts
Activity Score 325
Copywriter at India
miko1aj's picture

simple and great idea. Although I would complain about this illustration. Not because it's bad (it's quite nice actually), but rather about choice of this particular style to this concept. The idea is so poster-like that it definitely begs more posterish treatment. I don't understand the necessity of frame into frame idea of layout either. Nevertheless great concept.

miko1aj
Activity Score 3086
SHAW's picture

great concept if you're advertising a product that fights insomnia and puts you to sleep, which i dont think an energizer chocolate is supposed to be doing. please logically explain why you think this is a 'great concept'.

SHAW
Activity Score 16
Copywriter
miko1aj's picture

Yes, I'm aware of that problem which I confess, missed at the beggining. Too fast thinking.

miko1aj
Activity Score 3086
bmeza88's picture

great concept! I think you could express a little more fear on the sheep's faces.

bmeza88
Activity Score 54
SHAW's picture

yes, because the 'fear' on the sheep's faces is the biggest problem here.

SHAW
Activity Score 16
Copywriter
Guest's picture

what utter rubbish. this concept is totally off the mark. you only count sheep when you CAN'T sleep. so in effect, the wolf attacking the sheep means that this product chases away insomnia. hence, this product puts you to sleep. quite off the mark for an energy chocolate wouldn't you say?. way to go on your research guys.

Guest
SHAW's picture

SO OFF THE MARK. you count sheep only when you CAN'T sleep. so, in effect, the wolf chasing the sheep implies that the product chases away insomnia...and puts you to sleep. not quite the message you'd want for an energy chocolate! how could you guys be so off the mark? this is basic general knowledge. sheesh.

SHAW
Activity Score 16
Copywriter
Dzsoi's picture

Alvinpck and SHAW is so damn right. Good try, but we are not buying it.
If you want to chase away sleep, you definitely don't count sheeps. Fail.

Dzsoi
Activity Score 8611
Copywriter
AssassinX's picture

I only like this illustration.

AssassinX
Activity Score 1327
Pandiati's picture

lovely

Pandiati
Activity Score 31
alexander_bickov's picture

Cute

alexander_bickov
Activity Score 3281
Guest's picture

Forget about the inherent logical fault here, what about the fact that the wolf looks like he's going to devour those sheep!?

Guest
Guest's picture

Probably a better concept would have been the wolf chasing the Sandman, or something. But I get it, and I love the illustration reminds of the children fable book illustrations I had when I was young.

Guest
Guest's picture

Jesus christ, some people will complain about anything. This illustration shows that the product chases away the urge to fall asleep. Much like watching a running water faucet makes you want to take a leak, counting sheep is generally accepted to make you sleepy. Wether you do it on purpose or not is totally irrelevant, and to be honest the reasons for which some people on here nitpick are pretty transparent.

Guest
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