Tattoo, 2

Agency Network: 
April 2008
Schick:  Tattoo, 2


Print advertisement created by JWT, United States for Schick, within the category: Health.


The power of 4.

Advertising Agency: JWT, New York, USA
Co-President: Ty Montague
Chief Creative Officer: Ty Montague
Executive Creative Director: Andrew Clarke
Creative Directors: Raphael Milczarek, Luca Grelli
Art Director: Keshni Sharma
Photographer: John Clang
Retoucher: First Base Digital Imaging UK
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sonucoues2002's picture

i like this one thn other two

Activity Score 804
cullers's picture

I like this one the best. I think it's because I'm getting this double meaning that the guy (in the tattoo) looks better shaved. Whereas, the lion and the women clearly don't need to be shaving off their hair.

So you've got the obvious, and rather creepy, this razor shaves so closely it takes off a couple layers of your inked skin aspect (or you know, it shaves all hair, even in tattoos), and then you've also got this viking who clearly looks better without the beard.

But I think way too much about this stuff, and probably not many others made that connection.

Activity Score 332
walkingbuddha's picture

I think you think too much :o)

Although, having a tatoo myself, I'm constantly worried about altering it accidentally (picking it / bleeding it) with a razor – so I'm bang out of the target market.

Activity Score 188
Art Director
Enas's picture

yes i thought its to sharp will peel my skin

Activity Score 741
Art Director |

Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

Jetstream's picture

I think you got it,"it shaves all hair, even in tattoos" is exactly the point,
it shows how perfect the 4 blades shave any hair.
This one is not my favorite but the tiger.

Activity Score 115
Other at Freelance CD
crazydave's picture

i like this campaign. well done. finally, one of the very few campaigns on here that doesn't rely on illustration, and no concept.

Activity Score 114
rebelscum's picture

I like it too, but I'm all about the tiger one. Tiger pwns. This seems like too much of a reach for me. I think it's because the Tiger is a tatt someone would likely have, while this craziness is...well..crazy.


"I saw a subliminal ad executive once, but only for a second." - The Wright

Activity Score 2110
Art Director at Large & IN Charge |


I have thousands of pencils and $1.50 so I'm off to Starbucks

simon.gross's picture

Where's the shaving cream? There's no way seeing someone shave their dry skin is not going to make me feel queasy. I don't care how awesome the idea is!

Activity Score 541
Copywriter at Clemenger BBDO
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