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Free your skin, 3

Campaign
Agency Network: 
Published/Aired: 
June 2014
Schick:  Free your skin, 3

Description

Print advertisement created by Y&R, New Zealand for Schick, within the category: Health.

Advertising Agency: Y&R, Auckland, New Zealand
Chief Creative Officer: Josh Moore
Art Directors: Tom Paine, Mark Tallis, Tom Paine
Copywriter: Cameron Dowsett
Producer: Michele Richards
Associate Creative Director: Tom Paine
Agency Executive Producer: Christina Hazard
Agency Producer: Marique Knight
Photographer: Troy Goodall
Retoucher: Electric Art
Designer: Lex Fleming
Senior Account Manager: Mike Keen
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CrackerJackFlash's picture

Ha!

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

Marcao's picture

Nice Photoshopping.

Marcao
Activity Score 3029
Copywriter at DDB Group Asia Pacific
talkingisfree's picture

This is a great campaign

talkingisfree
Activity Score 2712
Art Director
Darko Bosnar's picture

Looks really nice.

Darko Bosnar
Activity Score 396
Creative Director at IMAGO Ogilvy - ZAGREB |

Innovation & Art Director
https://www.behance.net/darkobosnar

thedesignaddict's picture

Fantastic shots.
The line doesn't really connect to what I'm seeing.
"Tame your beard." would be closer to the concept IMO.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Reality Check's picture

@ thedesignaddict,

"Tame your beard" would work if the strategy was to keep your beard.

The intention of this campaign is to lose the beard entirely, hence, "Free your skin".

Reality Check
Activity Score 2549
joelapompe's picture

really better than this one, but pretty similar anyway : http://www.ccsp.com.br/site/imagecache/img/peca_midia/40243/960x720_Ra...

joelapompe
Activity Score 3929
kleenex's picture

not bad, but not solid either.

kleenex
Activity Score 58667
Web Designer/Developer
Uncertain's picture

Free my skin? As if it was captive? By a mammal? With a beard like the, you would need a clipper not a razor.
I love the photoshop work but I agree with thedesignaddict about the copy.

Uncertain
Activity Score 568
Art Director |

Uncertain | Assumption is the Mother of All Fuckups

Troll's picture

Cool idea. Line doesn't work.
Seems like the beard is hanging on for dear life, not holding the guy's skin captive.

Troll
Activity Score 678
Copywriter |

@TrollusMaximus
http://www.behance.net/trollus_maximus

Cristian Frazão's picture
Cristian Frazão
thedesignaddict's picture

Wow, that's horrible.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Loud1's picture

"Free your skin" is the support line they use for everything...So I think it works. I recognize that line as Schick. great photoshop and photography.

Loud1
Activity Score 35
Graphic Designer
Emanresu's picture

The photography and layout is good. However, I do agree with some of the other comments. As someone who has grown their hair, I've gotten comments of birds nesting in it and whatnot. However, something about the models posing calmly, along with their good looks, doesn't communicate to me they have a care about freeing their skin.

Emanresu
Activity Score 2148
Graphic Designer at Apparel design.
Temple's picture

Way off the mark (unless of course we 're talking awards and stuff that only we understand).

Long beards are manifestos, and their owners are proud. It is the irritating 5 days stubble which enslaves your skin which needs to be freed.

Temple
Activity Score 11341
Creative Director
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