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Skilled truck driver, Peru

Campaign
Agency Network: 
Published/Aired: 
February 2012
Scania:  Skilled truck driver, Peru

Description

Film producer Cecilia Svärd

Print advertisement created by Crispin Porter + Bogusky, United States for Scania, within the category: Automotive.

Caption

The search for the world's best truck drivers has begun. Sign up now www.scania.xx/drivercompetitions

Advertising Agency: CP+B, USA
Executive Creative Director: Gustav Martner
Associate Creative Director: Mattias Berg
Copywriter: Jim Connolly
Design Director: Christian Knutsson
Client Service Director: Kristian Jörgensen
Account Manager / Content Supervisor: Alexandra Moberg
Still photographer: Mattias Berg
Post production: Jörgen Bengtsson, Daniel Svärd
DOP: Paul Blomgren
Sound: Joacim Starander
Editor: Erika Gonzales
Color grading: Anders Hjelmström / Pixelpost
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Highest Rated

lzz20022002@163.com's picture

很用心的广告

lzz20022002@163.com
Activity Score 40
AD |

广告无国界

vote4pedro's picture

The promotion itself is mildly interesting in a Discovery Channel sort of way. But the creative is pretty bland.

vote4pedro
Activity Score 4601
Copywriter
Hadrons's picture

not bad as a reminder to the spot..

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

lzz20022002@163.com's picture

很用心的广告

lzz20022002@163.com
Activity Score 40
AD |

广告无国界

ronstr's picture

Fantastic, video included

ronstr
Activity Score 140
Creative Director at art director
vote4pedro's picture

The website printed on the ad doesn't work. But the one on the billboard does. Sloppy.

vote4pedro
Activity Score 4601
Copywriter
neary jaclies's picture

not bad

neary jaclies
Activity Score 104
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