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Moon, Mars, Saturn

Agency Network: 
Published/Aired: 
April 2019
Scania: Moon, Mars, Saturn
Scania: Moon, Mars, Saturn
Scania: Moon, Mars, Saturn
Scania Print Ad - Moon, Mars, Saturn
Scania Print Ad - Moon, Mars, Saturn
Scania Print Ad - Moon, Mars, Saturn

Description

Scania is currently positioned as the number one truck brand in Europe, but South Africa it is only number three. We needed to establish Scania’s technological supremacy in the transport industry.

We created a series of print executions where we used a stereotypical shipping container, which is easily identifiable within our target audiences’ frame of reference. We simply placed the container on other planets to hyperbolise Scania’s advanced technological capabilities.

Print advertisement created by Mortimer Harvey, South Africa for Scania, within the category: Automotive.

Caption

Ahead of its time | Dare to be Scania

Advertising Agency: Mortimer Harvey, Johannesburg, South Africa
Executive Creative Director: Ntsiki Nukwa
Creative Directors: Mark Stoner, Matthew Cooper
Art Directors: Ovayo Ntlabati, Ntsiki Nukwa, Matthew Cooper
Copywriters: Dimitri Leontakianakis, Mark Stoner
Client Service: Napo Tsubane, Siphiwe Mpeta
Illustrator: Glenn Bjorkman
Producer: Karolin Steenekamp
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Highest Rated

joelapompe's picture

Bad photoshop. Super boring

joelapompe
Activity Score 3923
joelapompe's picture

Bad photoshop. Super boring

joelapompe
Activity Score 3923
Ulitka's picture

Friendly reminder: Saturn is a gas giant.

Could've at list used it to make the box float on air baloons or something.

Ulitka
Activity Score 4
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