Scania is currently positioned as the number one truck brand in Europe, but South Africa it is only number three. We needed to establish Scania’s technological supremacy in the transport industry.
We created a series of print executions where we used a stereotypical shipping container, which is easily identifiable within our target audiences’ frame of reference. We simply placed the container on other planets to hyperbolise Scania’s advanced technological capabilities.
Print advertisement created by Mortimer Harvey, South Africa for Scania, within the category: Automotive.
Executive Creative Director: Ntsiki Nukwa
Creative Directors: Mark Stoner, Matthew Cooper
Art Directors: Ovayo Ntlabati, Ntsiki Nukwa, Matthew Cooper
Copywriters: Dimitri Leontakianakis, Mark Stoner
Client Service: Napo Tsubane, Siphiwe Mpeta
Illustrator: Glenn Bjorkman
Producer: Karolin Steenekamp