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axelk's picture

it took me more than usual but i got it. pretty good i must say

Activity Score 286
juliangray's picture

great idea, if it wasnt been done before (which i probably think it was, altough is the first time i see this).. but the execution could be much better.

Activity Score 981
Art Director
elgrecones's picture

so you're saying thats been done... but you're not sure and think it probably had...

holy crap... say somethin about the ad...

its pretty damn good...

and in my opnion doesnt need any execution improves...

Activity Score 319
Creative Director at Designer/Creative Director/CEO Marketing
juliangray's picture

what im saying is that altough is the first time i see this idea, its hard for me to belive that no one ever has think of these before.

and the execution its ok, could be better, specially the retouching of the photo and the situations, could be more relevant for the target, this seems like they used the first 3 examples that they though when they shouldve writen 20 situations and choose the more insightful for the main target.

Activity Score 981
Art Director
Nhanha's picture

I'm feeling this way right now...

Activity Score 108
Art Director
Stigset's picture

Great concept

Activity Score 1454
Art Director
peak900's picture

the idea is great, like it!

the saw on the second one is quite difficult to recognize.

Activity Score 211
teenie's picture

That took me awhile to get. It's good - but how long will passersby stare at it until it clicks? I know I sound like a broken record, but ads that please the creators but not the consumer are a waste of time and money.

Activity Score 1886
maryan's picture

Here you go:
(but it was probably done even before this one)

Its funny, how people copy exactly the same ideas all over. Kind a stupid.

Activity Score 6
Wordnerd's picture

very good execution. but the idea is just: "if tired, drink coffee, or else". it's very generic. If this was for a fast coffee delivery service: ok, cool. But what are these guys supposed to do? quickly go to burger king? no, sorry

Activity Score 6620
innovationad's picture

Nice. But it would mean the same thing if you slapped Maxwell on it. What's different about Burger King coffee? Not sure if you found it...

Activity Score 18
Art Director
Nico-mtl's picture

Some of you guys that made comment are really dums. We could find a relative to every single concept taht any of you get out there. Advertising, movie, art, architecture..name it. We are all inspired by all that.
If you can't say anything construtive or do better, shut up.
Innovationad said something right and I am a 100% whit that. It doesn't make anything different from a any coffee company.
But, the idea is really great and well executed. The other concept which maryan talked about is totaly bad, unclear and badly executed.
These guys from Bleublancrouge Montreal are doing good stuff.

Activity Score 7
Junior AD
but_why's picture

If ad people don't get it straight off how are the consumers. Plus they don't communicate a benefit. Negatives are easy, not creative and it's generic. 'Fraid I don't agree with you about the good work.

Activity Score 278
juliangray's picture

I agree with him, only in the point that they are doing a good work, or at least above average. This is an ad that deserves to be discussed. The idea is not generic, the concept is generic. We dont know what was the brief, and if Burger King asked for a tactic ad to temporarly boost their coffee sales we cant complain to the agency because they didnt built something the client didnt ask.

But i do think that this idea could be more relevant, more clear and more eye catching.

Activity Score 981
Art Director
Wordnerd's picture

pretty sure there is no brief from the client at all. typical award ads

Activity Score 6620
BrettHeart's picture

Good idea. Strange artwork...



Activity Score 136
Contexta |


Monjet's picture

Really like the idea, but I don't really like the execution.

Activity Score 175
advertising agency
p_hollis's picture

Needs eyelashes.

Activity Score 34
The Dallas Morning News |

For every vision, there is a revision

huzyisundead's picture

haha... i think that's the best comment here

Activity Score 107
Guest's picture

OH I get it!!!

It took me way too long and was like wtf does surgery have to do with coffee!

eye lashes would definitely had made it click faster for me.

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