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Agency Network: 
Published/Aired: 
August 2010
SC Johnson:  Eye
SC Johnson Print Ad -  Eye

Description

Print advertisement created by FCB, Indonesia for SC Johnson, within the category: Health.

Caption

Do you know what your kids are watching?
Parental guidance needed in every access to tv & internet keep your kids' eyes away from pornography.

Advertising Agency: DraftFCB, Jakarta, Indonesia
Creative Director: Widyalupi Nonis
Art Director: Ridward Ongsano
Copywriter: Rina Putri
DI Artist: C Production
Photographer: Gerard Adi
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Highest Rated

michelangelo's picture

it was also done in UAE sometime back in the early 2000's

michelangelo
Activity Score 660
JLL's picture

Done!!!!!!!!!!!!!!!
In spain!

A porn festival in Barcelona!

JLL
Activity Score 399
Director of Creation - Copywriter
Leighwritescopy's picture
Leighwritescopy
Activity Score 20
Copywriter at University of Texas at Austin |

http://leighwritescopy.blogspot.com
http://twitter.com/leighwritescopy

Guest's picture

Brilliant!

Guest
Guest's picture

Have you ever seen before ? i Think that is made for the 12th Festival of Erotic Films in Barcelona, whit the same concept. FICEB 2004.

Guest
atb2005's picture

Where is Sirvan??? He "looooooves" rip offs! haha I see an eye. What do you guys see?

atb2005
Activity Score 13557
sirvan's picture

Do your parents know you're using the computer?

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

atb2005's picture

No, do yours know?

atb2005
Activity Score 13557
Guest's picture

it's a nice idea, but it's an ad for SC Johnson, not for Johnson & Johnson (they're separate, unrelated, independent companies)

Guest
abake's picture

Old old old... and not that good at it.

abake
Activity Score 1262
RMG Connect Colombia
Guest's picture

Done 3,000 times.

Guest
Guest's picture

For an erotic film festival, great, for parental control, i don´t think so.

.hedúnadan.

Guest
Bahamut's picture

Very Old Concept.

Bahamut
Activity Score 105
México
Shawali's picture

I've seen the same idea back in 2004.

Shawali
Activity Score 8440
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Billoughsby's picture

Pretty tacky.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Roger Keynes's picture

Kids' anti-porn message that visually suggests genitals. "Clever."

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Guest's picture

this message is not for the kids.

Guest
Guest's picture

Nice Job.

Guest
SAM75's picture

Nice Job.

SAM75
Activity Score 220
Temple's picture

Ivan, you can't be serious, bringing us this recycled crap. Hey Indonesia, I know you 're a poor country, but go buy some luerzers archives, then stop copying, then come back.

Temple
Activity Score 11341
Creative Director
Guest's picture

What if kids see this ad? It's disturbing!

Guest
michelangelo's picture

it was also done in UAE sometime back in the early 2000's

michelangelo
Activity Score 660
Cladman's picture

Would have been better for an adult product like a porn festival. A little too creepy for the parental control. Still that's just me. It's pretty compelling.

Cladman
Activity Score 74
Creative Director at Johnson/Gray Advertising
joelapompe's picture

done to death!!!!
Check these : http://fwd4.me/eud http://fwd4.me/eue and http://fwd4.me/euc

joelapompe
Activity Score 3923
Guest's picture

Because for God's sake you wouldn't want a child to see a vagina. S/he just came out of one. Been there, done that.

Guest
elyoshiro's picture

Not again please!!

elyoshiro
Activity Score 546
Creative Director at Dir. Creativo Digital |

www.yoshirosans.blogspot.com

Guest's picture

Magazine eye is watching you masturbate.

Guest
Anonymous Author's picture

That tummy button has eaten an eyeball.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture

First time I've ever seen a vagina

Guest
Guest's picture

another ad for alain mikli?

Guest
Moonshark's picture

nice done

Moonshark
Activity Score 141
Guest's picture

I had to study this for a good 5 seconds to get the message. I'm gay and thus have no interest or subconscious trigger associated with it. Yeah, really clever J+J.

Guest
Notorious's picture

I'd like to bang her eye.

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

Dzsoi's picture

You are funny but sick :)

Dzsoi
Activity Score 8611
Copywriter
bobby666's picture

i quite liked it. though I haven't seen the earlier ones done on the same concept. pretty good and yes captivating for an adult's eyes.

bobby666
Activity Score 1462
RMG Connect, India
Guest's picture

This is not a Johnson & Johnson ad, but a SC Johnson ad !!!!
Look at the logo !

Guest
ivan's picture

Fixed, thanks.

ivan
Creative Director at Ads of the World
Guest's picture

I can't imagine SC Johnson approving this. There is no connection with the brand at all and no further campaign about the subject so I consider this a very cheap SCAM ad. Asian countries are so ridiculous.

Guest
Guest's picture

The agency removed the ad. So it was a scam.

Guest
Guest's picture

Why not do genitals that look like eyes instead!

Guest
Guest's picture

Terms and conditions of this site stat that a submission CAN'T be removed by an agency??? what's doing here then???

Guest
ivan's picture

That's true. We wanted to avoid a time consuming law suit even though we're in the right. :)

ivan
Creative Director at Ads of the World
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