The Seven Billionth story

Agency Network: 
November 2011
SBS:  The Seven Billionth story
SBS Print Ad -  The Seven Billionth story


Print advertisement created by US Sydney, Australia for SBS, within the category: Media.


Humanity is full of potential. For conflict. For beauty. For progress. Every life, every story, adds to the diversity of human culture and deepens our understanding of each other. This is why we share the world's stories and why we celebrate seven billion.

Advertising Agency: US Sydney, Australia
Creative Director: Chad Mackenzie
Art Director: Tim Chenery
Copywriter: David Roberts
Agency Producer: Corinne Porter
Retouchers: Toby & Pete
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suresh90's picture

Wow awesome concept and art direction too .....products of each centuries and shape is looking like sperm..........:)

Activity Score 620
Art Director at visualizer |

JediByKnight's picture

Not sure how crowding 7 billion people into our planet is a thing worth celebrating. #fail

Activity Score 184
Other at Google
Billoughsby's picture

Is that red thing the Atom Bomb, just past 1927, by the way? Somebody'd better check the party favors before this little shindig begins.

Activity Score 5154
Art Director |

That's it.

CuriousPencil's picture

An illustrative labour of love, certainly, which makes a little more sense after a bit of context-mining to see what it's about; this short about it gives more detail ; and somewhere through the linkstorm there's the fact it's connected to a UN action

Which would all have been nice to know IF SOMEONE HAD BOTHERED TO INCLUDE A BIT OF BACKGROUND in the first place. /ShoutyCaps

Activity Score 4199
AmandaMoo's picture

I totally get it. They also are not necessarily saying 7 billion is a good thing, but it's the fact, and since we are all here, we all have a story. Including why you are here, typing this.

Activity Score 26
Academy of Art University
Marcupolo's picture

Like the art...its really good work.

Activity Score 206
Creative Director
Migzter13's picture

Nice artwork. Funny how most of the components here are tools for warfare:P

Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Drogag's picture

like art

Activity Score 112
Creative Director
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