Agency Network: 
January 2011
Save the Rhino:  Springbok


Print advertisement created by Stick, South Africa for Save the Rhino, within the category: Public Interest, NGO.


Nothing we will ever bring them back.

Advertising Agency: Stick, Johannesburg, South Africa
Creative Directors: Mike Ellman-Brown, Darryl Cowling
Art Director: Jonathan Wolberg
Copywriter: Mike Ellman-Brown
Photographer: Jonathan Wolberg / Stock images
Retoucher: Rob Frew
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lessismore's picture

S(t)ick… :)

Activity Score 251
Graphic Designer
jackmancer2017's picture

At least they got the logo placement right.

Shahvan's picture

interesting concept. The copy could use some reworking though. Maybe something to the effect of, 'Not everything has a substitute.' might work better.

Activity Score 16
Copywriter at Lowe worldwide (Mumbai)
suresh90's picture

could have used real belt rather than doing in photoshop :)

Activity Score 614
Art Director at visualizer |


CuriousPencil's picture

Like it a lot. The copy's precisely where it needs to be, saying just what it says, exactly as it does.

Activity Score 4167
jackmancer2017's picture

I disagree. Rhino's aren't even gone yet. I don't like this campaign and don't really understand why you guys do.

CuriousPencil's picture

Call it preventive awareness advertising. "Rhino[]s aren't even gone yet" IS THE POINT: they're not gone, so it's up to people to make sure it stays that way. If we do drive them to extinction, no amount of tinkering with nature - be it in the lighthearted way shown here, or on some genetic level - will reverse that extinction.

Why do I like the campaign? Because it's a thoughtful way of spotlighting the plight of the species, with no violin soundtrack and no slash&hack closeups of rhino butchered for their horns. Because it's written clearly and cleverly: "Nothing we do will bring them back" would have said it but "Nothing we do will EVER bring them back" turns the tagline into a headkicking roundhouse. Because their attention to detail shows the rhino-mask with 2 horns, not one. And because all of this comes together in a powerful campaign that communicates very quickly and very loudly.

If you still don't understand why I like it then I have just explained my thinking to you for the [very] last time.

Activity Score 4167
Tarquin Biscuitbarrel's picture

I agree with Curious Pencil 100% - I got the ad really quickly and I think it's lovely. Simple, effective, insightful.

Sorry Jack, I find a lot of your comments to be pretty much...well...wrong.

Tarquin Biscuit...
Activity Score 18
morse's picture

I like the campaign a lot.

Activity Score 17897
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

joelapompe's picture
Activity Score 4011
My_friend_Goo's picture

I was just thinking it

Activity Score 292
Copywriter at Awesome promegranate
CuriousPencil's picture

You've seen what, animals with accessories? Your link is irrelevant: it's not for the same species, it's not for the same subject, it's not in the same category. You're crying wolf on this if you think it's a ripoff, an unfair thing to do.

Activity Score 4167
mdb1974's picture

A: It's poorly executed.

B: This is horrible imagery considering that poachers cut the horns off rhinos with chain saw.

Activity Score 407
Art Director
Boxey's picture

I agree with CuriousPencil on the copy. When I read it I realized that rhinos aren't gone yet. The copy doesn't say they are. Rather, it says that if we don't save them, then nothing we do will bring them back once they're gone. That said, I think the campaign is okay--not great.

Activity Score 8847
Melaleuca In-House
Sad Fish's picture

This is my favourite rip-off.

Sad Fish
Activity Score 18
Art Director
CuriousPencil's picture

Of what? Please supply link to the ad that you think this campaign ripped off.

Activity Score 4167
luispiter's picture

wow.. i love it

Activity Score 2746
Roshan Quintus's picture

I like. it works for me.

Roshan Quintus
Activity Score 659
Saatchi & Saatchi - Sri Lanka |

bite me

kleenex's picture

Great ad idea.

Activity Score 57557
Web Designer/Developer
Hibon's picture

great... it works and it's creative. SO PLEASE SAVE THE RHINO

Activity Score 3666

Simple ideas are the best !

Sdb's picture

NEEDED a simple copy..

Activity Score 1354
Copywriter at Working as an intern with O & M, Kolkata for 6 months
msjhatial's picture

great idea....

Activity Score 52
Graphic Designer |


jackblack's picture

Done. Old.

Activity Score 2346
Art Director
sintra's picture

Nice idea

Activity Score 691
Tarquin Biscuitbarrel's picture

I absolutely agree with Curious Pencil. I got it just from glancing at the thumbnail. Sorry Jack, but I frankly disagree with a lot of your comments.

Tarquin Biscuit...
Activity Score 18
mimosainsiva@gmail.com's picture

not good/bad

Activity Score 77
Verve Design shop
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