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Pencil Toolbox

Agency Network: 
Published/Aired: 
September 2017
Save the Children: Pencil Toolbox
Save the Children Print Ad - Pencil Toolbox

Description

Published on September 8th - International Literacy Day. Part of Save the Children's 'Save their Childhood' campaign, the print ad refers to Romania's app. 282,000 children in danger of not being able to begin or continue their school education.

Print advertisement created by Friends, Romania for Save the Children, within the category: Public Interest, NGO.

Caption

To every twelfth child in Romania, this is what a regular school day looks like. Make your donation for their childhood and education on www.salvaticopiii.ro.

Advertising Agency: Friends\TBWA, Bucharest, Romania
Creative Director: Sorin Trâncă
Group Creative Director: Vladi Păunescu
Art Directors: Mario Niculae, Fésüs Barna
Copywriter: Marian Oprea
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Highest Rated

felipetozo's picture

The idea is good, the artwork need some craft.

felipetozo
Activity Score 29
Art Director
Pencileye's picture

Not bad.

Pencileye
Activity Score 11
felipetozo's picture

The idea is good, the artwork need some craft.

felipetozo
Activity Score 29
Art Director
kleenex's picture

I say it works.

kleenex
Activity Score 58721
Web Designer/Developer
Dzsoi's picture

The HL could be better.
It should say something about wrong instruments.

Dzsoi
Activity Score 8611
Copywriter
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