Employee of the Month

Agency Network: 
August 2009
Save the Children:  Employee of the Month
Save the Children Print Ad -  Employee of the Month


Print advertisement created by Marked for Trade, India for Save the Children, within the category: Public Interest, NGO.


We can’t let this happen even one more month. Child labour is more than a problem. It’s an epidemic affecting 13 million children in India under 14 years old. Work for those being forced to work.

Advertising Agency: Marked for Trade, USA
Creative Director / Art Director: Phil Jones
Copywriter: Ryan Coleman
Photographer: Armando Bellmas
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Highest Rated

Grace Bastien's picture

Overall great idea and good execution.

Grace Bastien
tiny_wordz's picture

i likey...

Activity Score 325
serendib_isle's picture

Nice. Art direction could’ve been pushed a tad more. Shorter kids try various things to get their face into the frame – a touch of those attempts would have made the ad more interesting I guess...

Activity Score 25
Creative Director at Advertising
Grace Bastien's picture

Overall great idea and good execution.

Grace Bastien
federo's picture


Activity Score 775
advertising agency
Guest's picture

Good job Phil.

Guest's picture

Great job, simple and clear, congrats

Ed Mintone's picture

good job.

Ed Mintone
Activity Score 581
firebug's picture


Activity Score 1105
Guest's picture

Its very nice photo.
Don't spend too much(above Thousand/ month) for street children!!
Just Join in www.a4add.com to avoid children labor.
www.a4add.com will spend money(Crores / month) to children.

Guest's picture

not that it matters (except to an indian reading the ad) but saira banu was a famous indian movie star from the 70s.

wish the creative team had done a little bit more research that doing a random search of indian names online. would have legitimised the message more i feel. because when i read it, the name brought a smile to my face- not the appropriate response! also, some of the names are actual names of friends i have on facebook, hehe.

however, i guess it depends on who the target audience is...

Guest's picture

simple and nice

Guest's picture

great :) I like it

Guest's picture

Sweatshops and other establishments in India that employ children, wouldn't even be familiar with a concept like 'employee of the month". Will this really move people to action? I seriously doubt it.
This is almost demeaning to those children who are forced to work for a living.

Dev Kumar's picture

:-) Good idea and execution. However 13 millions is a pretty conservative figure because it's much more than that. The other little technicality that was overlooked is that children with those surnames are unlikely to be the victims. But I can understand because no member of the team is of Indian origin. Not a big issue though, just a technicality but in precise communication as this, they sometimes matter.

Dev Kumar
Activity Score 828
Copywriter at Mumbai
tirthomitro's picture

something's mssg in an otherwise good concept.

Activity Score 2724
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

Very very effective

Yanay's picture

Good resource. I Like the idea

Activity Score 58
Creative Director
Guest's picture

loved the simplicity and the concept!

just write's picture

very nice idea... loved it..

just write
Activity Score 649
Copywriter at Banyantree communications
maashookshee's picture

nice and effective one .. respect..

Activity Score 408
graphicdesigner. at focus advertising
SandMan69's picture

I like this, but it's not quite right. I can hear people saying things like "well at least they were employee of the month"....which would make them stupid.

Activity Score 3818
Art Director |

Doin' it for the points

silvi's picture


Activity Score 4134
Guest's picture

Nice. Hey Phil & Ryan drop your coordinates at pradeep@verve-intg.com

JadeAmy's picture

I Love This.
Fabulous Print Idea based on the unfortunate truth of reality

Activity Score 5
Franklin College Grimsby
jorj's picture


Activity Score 630
Art Director at Senior Art Director
Misstree's picture

The names actually made me wince. Simply coz such a wonderful concept was ruined by the lack of research. To an Indian, the names conjure up an image of wealthy, well-fed, well-to-do family children. Street children usually don't have such affluent surnames. Please change the names and you are sorted.

Activity Score 423
Copywriter |


Not all who wander are lost.

Muneer Bhatti's picture

very nice

Muneer Bhatti
Activity Score 146
Creative Director at (FMCG) PTC, LTC, Unilever, etc. |


markluxton's picture

I think the fact the names sound like rich Indian kids is a bonus. It shows that given an education instead of a sweatshop slave job they could have succeeded in life. Maybe it was done on purpose.

Activity Score 2
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