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Discriminated

Campaign
Agency Network: 
Published/Aired: 
May 2016
Save the Children: Discriminated

Description

Print advertisement created by Sparkling, Mexico for Save the Children, within the category: Public Interest, NGO.

Caption

Becoming a parent is life-changing, especially if you’re a teenager.
1,252 teenagers give birth every day in México. Help us prevent teenager pregnancy by donating to www.savethechildren.mx

Advertising Agency: Sparkling, Mexico City, Mexico
Executive Creative Directors: Esteban Sacco, Rafa Barthaburu
Creative Director: Daniel De León
Art Directors: Rafa Betancourt, Holympia Villarreal, Karina Espinoza
Copywriters: Miguel Pahua, Luis Campos
Account Director: Elsy Cornelio
Photographer: Ale Burset
Retouchers: Diego Speroni, Mauricio Cifuentes
Account Executive: Maria José Nuñez
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Highest Rated

sacrilegend's picture

This isn't an idea. It's an illustration of a fact.

Yes, teenage pregnancies are bad, but you haven't told anyone why. What are the repercussions of teen pregnancy? The real, genuine repercussions?

If a teenage mom is discriminated against, don't tell us that she's discriminated against with this poor excuse for art direction. Show us. Show us a whole town with their back turned to her, or how she's made to sit in a separate part of a restaurant, or SOMETHING.

If a teenage mom is disowned, show her new home on the streets. Or her version of sitting on the couch -- which might be a bench in a park, or at a bus stop, or whatever else.

Just show us. Don't tell us.

sacrilegend
Activity Score 3394
Copywriter
kleenex's picture

Not impressed at all.

kleenex
Activity Score 58721
Web Designer/Developer
sacrilegend's picture

This isn't an idea. It's an illustration of a fact.

Yes, teenage pregnancies are bad, but you haven't told anyone why. What are the repercussions of teen pregnancy? The real, genuine repercussions?

If a teenage mom is discriminated against, don't tell us that she's discriminated against with this poor excuse for art direction. Show us. Show us a whole town with their back turned to her, or how she's made to sit in a separate part of a restaurant, or SOMETHING.

If a teenage mom is disowned, show her new home on the streets. Or her version of sitting on the couch -- which might be a bench in a park, or at a bus stop, or whatever else.

Just show us. Don't tell us.

sacrilegend
Activity Score 3394
Copywriter
bobafett's picture

forced concept

bobafett
Activity Score 2322
Chief Creative Officer
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