Child labour

Agency Network: 
October 2009


Print advertisement created by M&C Saatchi, Australia for Save the Children, within the category: Public Interest, NGO.


We must make this a thing of the past.
Child soldier
Democratic Republic of Congo c. 2009
It's frightening to think children today are still forced to work in factories, employed as prostitutes, or don't have access to clearn water. These are some of the many issues Save the Children is working to make obsolete. Don't miss our unique 'Make it a thing of past' exhibition at Southern Cross Station, corner of Collins and Spencer Streets, 3-12 July.

Advertising Agency: M&C Saatchi, Melbourne, Australia
Creative Director: Steve Crawford
Art Director: Murray Bransgrove
Copywriters: Sandra Galiazzo, Doogie Chapman
Photography: Paul Torcello
Retouching: Ed Croll, Julia Cornelius
Account Service: Chantelle Warren, Bree Woodhouse
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Highest Rated

Guest's picture

Yes Best campaign!!!

Sydney based jake's picture

Effective solution to a serious problem, fight fire with fire.
Average copy tho, bit of a let down from good photography and concept.

Sydney based jake
Activity Score 115
Graphic Designer at Creative Living Media
jackmancer2017's picture

Great concept! Copy bit so so ye

zaina's picture

i like these series very smart design and related to the reality of this world

Activity Score 85
Graphic Designer at designing agency
Guest's picture

Yes Best campaign!!!

Yourmung's picture

Living in a country where this tragedy is part of our present I have to agree with the idea of be so dramatic.

Activity Score 15
Photographer |

If you stay still enough time all the people will come to you.

miserablybeautiful's picture

Very direct and effective message. Like it

Activity Score 20
Damilexydollzz's picture

This is Komolafe Oluwadamilola of Caleb university Lagos state-This message is a very direct and effective message.this message deals with the fighting for ones course or country.But the issue of the child who at his tender age is asked to fight for the course of his country6 is so interestingly and annoyingly great but all the same we have to help support the children

Activity Score 12