Kleenex, Earlier, Intern, Just for Ad People

Campaign
Agency Network: 
Published/Aired: 
April 2019
Save For Awards: Kleenex, Earlier, Intern, Just for Ad People
Save For Awards: Kleenex, Earlier, Intern, Just for Ad People
Save For Awards: Kleenex, Earlier, Intern, Just for Ad People
Save For Awards: Kleenex, Earlier, Intern, Just for Ad People
Save For Awards Print Ad - Kleenex, Earlier, Intern, Just for Ad People
Save For Awards Print Ad - Kleenex, Earlier, Intern, Just for Ad People
Save For Awards Print Ad - Kleenex, Earlier, Intern, Just for Ad People
Save For Awards Print Ad - Kleenex, Earlier, Intern, Just for Ad People

Description

In the lead up to the 2019 award season, Innocean Berlin created Save for Awards - the Photoshop plug-in that makes advertising award show entries a whole lot easier for every creative and agency out there.

The plug-in, available for free at saveforawards.com, takes your master file and automatically generates all the files you need to submit to every major award show out there. In seconds.

To promote a tool that was made just for creatives, we created a campaign targeting creatives on the websites where they spend a lot of their time: Ads of The World, Adeevee, Best Ads on TV, Communication Arts, and Lürzer’s Archive.

Print advertisement created by Innocean, Germany for Save For Awards, within the category: Agency Self-Promo.

Advertising Agency: Innocean Berlin, Germany
Chief Creative Officer: Gabriel Mattar
Executive Creative Director: Ricardo Wolff
Senior Art Director: José Gomes
Senior Copywriter: Pedro Lourenço
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