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Chicken wok

Campaign
Agency Network: 
Published/Aired: 
May 2008
Sauter:  Chicken wok

Description

Print advertisement created by DDB, France for Sauter, within the category: House, Garden.

Caption

Time required to wok-fry chicken with ginger
Time reqired for sex with your cousin
Time reqired to heal family scandal
Save time on cooking
Induction hobs with boost system
Sauter

Advertising Agency: DDB, Paris, France
Creative Directors: Alexandre Hervé, Sylvain Thirache
Copywriter: Fabien Teichner
Artistic Director: Faustin Claverie
Art Buyer: Sophie Mégrous
Advertiser’s Supervisor: Xavier Mendiola, Amélie Avierinos
Account Supervisors: Pascale Mirikelam
Photographer: Tomaso Satori
Retouching: B’pong
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adgoddess's picture

I believe it requires life to silence the incest scandal :)

adgoddess
Activity Score 369
R. Rinaldi's picture

Oh yeah right.

R. Rinaldi
Activity Score 686
Singapore
fala fulani's picture

What? I dont get this ad and whats with the incest and food message. thats just gross.

fala fulani
Activity Score 252
Creative Director at Mediaedge BBDO
benjaminbrown's picture

I hate these ads, they're trying desperately hard to be clever and sophisticated, but they're just not.

benjaminbrown
Activity Score 439
Creative Director
Jet Propulsion Lab's picture

Hate is a pretty strong word, but I tend to agree with you on this one.
And the whole "ginger = aphrodisiac" (myth) is not clear here.
Hard to imagine this ad will stand on its own outside the context of the campaign.

Jet Propulsion Lab
Activity Score 10679
Copywriter
petek's picture

the food looks disgusting in all of the ads

petek
Activity Score 1894
Creative Director
getconnected2001's picture

Intelligent!

getconnected2001
Activity Score 987
Art Director at New Delhi
benjaminbrown's picture

Not intelligent, they're pretending to be intelligent.

benjaminbrown
Activity Score 439
Creative Director
tomato_seller's picture

so if i cook chicken with ginger i'll have sex with my cousin.
i still don't get what's the cooking machine doing here.

tomato_seller
Activity Score 14
copywriter local agency
NatalieM's picture

I agree with everyone here. There's no reason to have sex with your cousin.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

benjaminbrown's picture

I'm happy for you it's taken this ad and the comments of these people for you to accept that there's no reason to have sex with your cousin.

benjaminbrown
Activity Score 439
Creative Director
avinash singh's picture

forced correlation.

avinash singh
Activity Score 15
Copywriter at doodledoo advertising
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