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Agency Network: 
Published/Aired: 
July 2009
Sao Paulo City Hall:  TV

Description

Print advertisement created by NovaS/B, Brazil for Sao Paulo City Hall, within the category: Public Interest, NGO.

Caption

Pets Aren’t Something You Just Throw Away. They’ll Never Abandon You. So Don’t Abandon Them.

Advertising Agency: NovaS/B, Sao Paulo, Brazil
Creative Director: Ricardo Furriel
Art Director: Marcelo Maia
Copywriters: Ricardo Furriel, Fabio Ludmer
Photographer: Andre Faccioli
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R U serious's picture

Infantile metaphor again.

R U serious
Activity Score 418

Say my name, say my name...

Adaddicted's picture

Worst Brazilian campaign in recent times!!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Phil Lestino's picture

Is this an infantile metaphor or is it just a crock of s**t???

Phil Lestino
Activity Score 1684
xcreativity's picture

and again the same failed metaphor...

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

Appolonia's picture

i agree..the metaphor is weirdly applied, i like the artwork though

Appolonia
Activity Score 298
Copywriter at memark branding agency
morse's picture

I like the photo.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Carlos Garcia's picture

So many ideas in one print. And boring too. Congrats!

Carlos Garcia
Activity Score 847
Copywriter at Zwela |

CG

jony.mayer's picture
jony.mayer
Activity Score 11
art one's picture

wouldn't it be better to put a sorry for itself looking dog in amongst the rubbish instead of a ?TV?

art one
Activity Score 70
atb2005's picture

I don't mind being the first one to say that this campaign is really not bad, and I don't think the metaphor is "infantile". Nice photos (love the light effects). Nice job!

atb2005
Activity Score 13557
adlogic.india's picture

it's clear and simple... good!

adlogic.india
Activity Score 55
Graphic Designer at hyderabad-india
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