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Agency Network: 
Published/Aired: 
July 2009
Sao Paulo City Hall:  Tape

Description

Print advertisement created by NovaS/B, Brazil for Sao Paulo City Hall, within the category: Public Interest, NGO.

Caption

Pets Aren’t Something You Just Throw Away. They’ll Never Abandon You. So Don’t Abandon Them.

Advertising Agency: NovaS/B, Sao Paulo, Brazil
Creative Director: Ricardo Furriel
Art Director: Marcelo Maia
Copywriters: Ricardo Furriel, Fabio Ludmer
Photographer: Andre Faccioli
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Highest Rated

satrianee's picture

puppy itself would do more (and better)

satrianee
Activity Score 3748
R U serious's picture

I've seen this copy before... besides I don't see any deepness comparing a dog to a cassette tape.

R U serious
Activity Score 418

Say my name, say my name...

shahidali's picture

agree with r u serious. imparallel comparision. doesn't connect. forceful. thats the same feeling i had when i saw the piece.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

Adaddicted's picture

Lame!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Phil Lestino's picture

They should have shown a real dog...or should I say a reel to reel dog..........what the hell has a cassette got to do with dogs???????

Phil Lestino
Activity Score 1684
xcreativity's picture

forced

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

morse's picture

It's ok, not great.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Dzsoi's picture

You take out the emotional factor with the visual. If you can show an animal looking like a thrown out object, it may be good. And yes, it is a bit lame when show a metaphor by writing one's name over the picture of the other thing. Cheap solution.

Dzsoi
Activity Score 8611
Copywriter
Marlus Lau's picture

Great photo. I like the image treatment.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
jony.mayer's picture
jony.mayer
Activity Score 11
art one's picture

what's the cassette got to do with anything????

art one
Activity Score 70
atb2005's picture

This is the only ad I don't like in this campaign. All the others are good.

atb2005
Activity Score 13557
satrianee's picture

puppy itself would do more (and better)

satrianee
Activity Score 3748
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