Also From This Campaign 4
Description
Print advertisement created by NovaS/B, Brazil for Sao Paulo City Hall, within the category: Public Interest, NGO.
Pets Aren’t Something You Just Throw Away. They’ll Never Abandon You. So Don’t Abandon Them.
Creative Director: Ricardo Furriel
Art Director: Marcelo Maia
Copywriters: Ricardo Furriel, Fabio Ludmer
Photographer: Andre Faccioli
I've seen this copy before... besides I don't see any deepness comparing a dog to a cassette tape.
Say my name, say my name...
agree with r u serious. imparallel comparision. doesn't connect. forceful. thats the same feeling i had when i saw the piece.
shahid
They should have shown a real dog...or should I say a reel to reel dog..........what the hell has a cassette got to do with dogs???????
forced
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Alexandre Brito
Personal Page | Blog |
It's ok, not great.
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You take out the emotional factor with the visual. If you can show an animal looking like a thrown out object, it may be good. And yes, it is a bit lame when show a metaphor by writing one's name over the picture of the other thing. Cheap solution.
Great photo. I like the image treatment.
This is the only ad I don't like in this campaign. All the others are good.
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