Woman

Campaign
Agency Network: 
Published/Aired: 
November 2011
Santa Casa:  Woman

Description

Print advertisement created by Y&R, Brazil for Santa Casa, within the category: Public Interest, NGO.

Caption

Blood donation is to be forever linked with the one you helped.
Santa Casa de São Paulo desperately needs your help. Donate blood. It is very simple and will make a huge difference for us. Look for the Blood Center of Santa Casa de São Paulo near you. Visit www.santacasasp.org.br/doesangue or call (11) 2176 7258.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Director: Flávio Casarotti
Art Director: Eiji Kozaka
Copywriter: Marcelo Conde
Photographer: Greg Sand
Art-Buyers: Monica Beretta, Stephanie Wang
Print production: Elaine Carvalho, Rodrigo Cassino
Account Supervisors: Valéria Ordonhez, Ticiana Cardoso
Media: Gustavo Gaion, Marcello Bolla
Account Planners: David Laloum, Eliana Yamaguchi, Erika Kitakayashi
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wolfson's picture

copy

wolfson
Activity Score 89
Art Director |

mrwolf

wolfson's picture
wolfson
Activity Score 89
Art Director |

mrwolf

Billoughsby's picture

On second look, not so sure wolfson is coming from the right direction on this.

The Remnant series art is frankly used in this ad series. (Notice credits include "art buyers".)

Hmm

Billoughsby
Activity Score 5154
Art Director |

That's it.

atb2005's picture

I was going to say the same. Art buyers means art was bought. They should have still, I guess, credited the guy. So nothing has been stolen.

atb2005
Activity Score 13547
Hadrons's picture

you should judge by the concept and the art - both of which are great in this case.
Let bygones be bygones...

Hadrons
Activity Score 6056

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Sarah80's picture

I don't know. I left a good comment because I liked the concept and the artwork. But sincerely I don't like discovered that the idea comes directly by an artwork already made for another reason. I don't know.

Sarah80
Activity Score 207
Marketing Manager at Brand Manager
dalmofilho's picture

cópia??

dalmofilho
Activity Score 22
Graphic Designer
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