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Train

Campaign
Agency Network: 
Published/Aired: 
January 2011
Santa Casa:  Train

Description

Print advertisement created by Bronx, Brazil for Santa Casa, within the category: Public Interest, NGO.

Caption

Our patients need heroes to save them. Donate blood. Santa Casa de Curitiba.

Advertising Agency: Bronx Comunicação, Brazil
Creative Director: Alexandre Silveira
Art Director: Rafael Guth
Copywriters: Fabio Duarte
Illustrator: Alopratoons
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ElCaza89's picture

kind of tragic, the execution could be different, but nice concept though

ElCaza89
Activity Score 343
bakamono's picture

Looks like she can walk away from this, nothing is holding her down, sorry these are some weak ads. If she was stuck in a hospital bed it would have had more impact.

bakamono
Activity Score 1002

because therefore it is

mycidea's picture

I think photo works much better than illustration on Public Interest Ad. I feel reading a comic book about an adventure story here. Donate? What?

mycidea
Activity Score 90
ankitshah's picture

i dint find this much effective..sorry..the concept is good but as said by bakamona hospital would be a greater idea...

ankitshah
Activity Score 9
Planner at xionindia
everartz's picture

i'd say these are nice and effective because they are not the same typical blood donation ads which you see everywhere.. i see that they are telling a small story of how the non-helped would end up in danger. BUT! i always say brazil can and will come up with the best campaigns ;D

everartz
Activity Score 7613
Art Director |

| everartz |

Direstion's picture

Smart idea to address a hero in everyone of us

Direstion
Activity Score 115
Planner at PZL advertising agency
chanderjoshi's picture

excellent idea!!

chanderjoshi
Activity Score 153
Other at Essence Communications
chanderjoshi's picture

excellent idea!!

chanderjoshi
Activity Score 153
Other at Essence Communications
luispiter's picture

good idea... congrats

luispiter
Activity Score 2756
comunication
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