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International Day of Rock

Agency Network: 
Published/Aired: 
July 2010
Santa Casa:  International Day of Rock
Santa Casa Print Ad -  International Day of Rock

Description

Print advertisement created by Y&R, Brazil for Santa Casa, within the category: Health.

Caption

July 13. International day of Rock.
Support: MTV
/
Like any other day, we need your help. Donate blood.
Santa Casa de São Paulo

Advertising Agency: Y&R, Sao Paulo, Brazil
Creative Directors: Marco Versolato, Sergio Fonseca
Art Director: Luis Ulrich
Copywriter: Hugo Catraio
Photographer: Roberto Donaire
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Gjeli's picture

This is nice, I like it very much. "Heavy metal with a soft human heart!"

Gjeli
Activity Score 105
Art Director
FourT6and2's picture

I kind of like the idea of those lame rubber support-a-cause bracelets being used in this way. Interesting ad.

FourT6and2
Activity Score 218
Student
Dzsoi's picture

Clever! However, you should mention no drugs on blood donation day. Or maybe not. At least they show up before you have to send them home. Just kidding.

Dzsoi
Activity Score 8611
Copywriter
Andrej's picture

Whoa! Blood drive took me completely off guard. Bravo

Andrej
Activity Score 656
Copywriter
Guest's picture

Great! Congratulations.

Guest
tongtong li's picture

copy is weak

tongtong li
Activity Score 26
Guest's picture

Fisting? No thanks

Guest
Guest's picture

Are you sure? For this comment you deserve it.

Guest
velle's picture

haha! im wondering how you can stand up after giving blood, much less rock on...
me like this execution, nevtheless. vey smart

velle
Activity Score 1550
Copywriter
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