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Agency Network: 
Published/Aired: 
March 2014
Santa Casa de Misericórdia:  Lungs

Description

Print advertisement created by Y&R, Brazil for Santa Casa de Misericórdia, within the category: Public Interest, NGO.

Caption

Your lungs have more than one life. Donate.

Advertising Agency: Y&R, Sao Paulo, Brazil
Executive Creative Directors / Creative Directors: Rui Branquinho, Flavio Casarotti
Art Director: Eduardo Araújo
Copywriter: Rafael Barreiros
Illustrator: Eduardo Araújo
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NY Belfry's picture

I don't feel the headline here was as effective as the one with the heart.

NY Belfry
Activity Score 1045
Other at City College of Technology
Renexxx's picture

just ok

Renexxx
Activity Score 63
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