Description
Print advertisement created by Y&R, Brazil for Santa Casa, within the category: Public Interest, NGO.
Blood donation is to be forever linked with the one you helped.
Santa Casa de São Paulo desperately needs your help. Donate blood. It is very simple and will make a huge difference for us. Look for the Blood Center of Santa Casa de São Paulo near you. Visit www.santacasasp.org.br/doesangue or call (11) 2176 7258.
Chief Creative Officer: Rui Branquinho
Creative Director: Flávio Casarotti
Art Director: Eiji Kozaka
Copywriter: Marcelo Conde
Photographer: Greg Sand
Art-Buyers: Monica Beretta, Stephanie Wang
Print production: Elaine Carvalho, Rodrigo Cassino
Account Supervisors: Valéria Ordonhez, Ticiana Cardoso
Media: Gustavo Gaion, Marcello Bolla
Account Planners: David Laloum, Eliana Yamaguchi, Erika Kitakayashi
sorry guys, buts it's done.
http://www.behance.net/gallery/Remnants/2050177
mrwolf
Hold on. Not "done" in the usual sense used around here.
The Remnant series photographic art is actually used in this ad series. (Notice credits include the near unheard-of appellation "art buyers".)
That's it.
too much of a steal!
i don't even think it's an insight that makes people run to donate blood. not a big fan of the copy.
Can see this working for organs more.
Good point. Gets the comments back on track.
I agree that the photos chosen don't work especially well for this.
That's it.
nice idea.
First time i see this idea, and i like it.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
Okay.
like the photographs..but the ads aren't strong enough, rather they don't give me the reason to go and donate blood..
i like this, glad it wasn't a total rip...style points
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