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Child

Campaign
Agency Network: 
Published/Aired: 
November 2011
Santa Casa:  Child

Description

Print advertisement created by Y&R, Brazil for Santa Casa, within the category: Public Interest, NGO.

Caption

Blood donation is to be forever linked with the one you helped.
Santa Casa de São Paulo desperately needs your help. Donate blood. It is very simple and will make a huge difference for us. Look for the Blood Center of Santa Casa de São Paulo near you. Visit www.santacasasp.org.br/doesangue or call (11) 2176 7258.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Director: Flávio Casarotti
Art Director: Eiji Kozaka
Copywriter: Marcelo Conde
Photographer: Greg Sand
Art-Buyers: Monica Beretta, Stephanie Wang
Print production: Elaine Carvalho, Rodrigo Cassino
Account Supervisors: Valéria Ordonhez, Ticiana Cardoso
Media: Gustavo Gaion, Marcello Bolla
Account Planners: David Laloum, Eliana Yamaguchi, Erika Kitakayashi
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Highest Rated

Hadrons's picture

First time i see this idea, and i like it.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

wolfson's picture
wolfson
Activity Score 89
Art Director |

mrwolf

Billoughsby's picture

Hold on. Not "done" in the usual sense used around here.

The Remnant series photographic art is actually used in this ad series. (Notice credits include the near unheard-of appellation "art buyers".)

http://gregsand.net/

Billoughsby
Activity Score 5154
Art Director |

That's it.

stickynotes's picture

too much of a steal!
i don't even think it's an insight that makes people run to donate blood. not a big fan of the copy.

stickynotes
Activity Score 1094
andylefty's picture

Can see this working for organs more.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Billoughsby's picture

Good point. Gets the comments back on track.

I agree that the photos chosen don't work especially well for this.

Billoughsby
Activity Score 5154
Art Director |

That's it.

kleenex's picture

nice idea.

kleenex
Activity Score 58645
Web Designer/Developer
Hadrons's picture

First time i see this idea, and i like it.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Lazarus's picture

Okay.

Lazarus
Activity Score 1536
Creative Director
Seriously Crazy's picture

like the photographs..but the ads aren't strong enough, rather they don't give me the reason to go and donate blood..

Seriously Crazy
Activity Score 638
MicheleVirgilio's picture

si

MicheleVirgilio
Activity Score 2617
Ron Burgundy's picture

i like this, glad it wasn't a total rip...style points

Ron Burgundy
Activity Score 1630
Art Director at Southern California
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