Get your eyes checked, 2

Campaign
Agency Network: 
Published/Aired: 
November 2009
Sankara:  Get your eyes checked, 2

Description

Based on current events: controversy over the Bollywood movie "3 Idiots".

Advertising Agency: Bushtail, Bangalore, India

Print advertisement created by Bushtail, India for Sankara, within the category: Professional Services.

Caption

*Idiot proof your sight against fine print.
Get your eyes checked at Sankara

Creative Director: Jeevan Sebastian
Art Director: Deepak Dev
Copywriter: Shikha Gupta
Illustrators: Deepak Dev
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xcreativity's picture

poor copy

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

tantrik_indian's picture

I guess only Indian viewers will get the reference.

(The ad more or less alludes to a writer who claimed that a Hindi ('Bollywood') movie - with a title incorporating the word "idiot", which became a big hit - was largely based on his book; and alleged non compliance of credits due to him. The makers of the move suggested he better read the 'fine print' of their contract.)

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

kripaakar's picture

This is just for the indian market, so surely the ad will meet its purpose.... good job

kripaakar
Activity Score 522
Administrative
Hiperion's picture

Good ads are universal.
çFantastic job for a fantastic yawn!

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
ACreativeSpirit's picture

Hiperion... Great marketing mens that great ads should speak to their target audience, and it would seem the target audience here all get the concept and like it. It would be a bonus if the ad speaks to everyone else as well, but the main point of any ad is to speak to the desired target audience, which is why that's a big pat of any good brief. Who is the audience and how do we reach them specifically and cut through the clutter.

ACreativeSpirit
Activity Score 179
Creative Director |

Always try to be unique even when forced to conform.

advocate's picture

trying hard to be creative..bad ad

advocate
Activity Score 268
Art Director at Philippines
pranavHs's picture

m confused again!!!

Three idiots was released in dec. 2009 and after that this chetan bhagts controversy started.

bt the agency released this ad too in nov 2009, like the earlier one.

AMAZING!!! now m super impressed.

are they Nostradamus or bejan daruwalla? They know every event in the finest details before it happens. and then they create an ad and release it before the event.

GREAT!!

This agency is surely a hub of fore tellers.

great going guys!! keep it up :-)

pranavHs
Activity Score 4
Copywriter at mudra communications pvt. ltd. mumbai india
Spoonfeederxxx's picture

Morally and for the love creativity I have to say these are horrendous...

Spoonfeederxxx
Activity Score 641
Copywriter
rolling.stone's picture

oh chetan bhagat! alas

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture

"Eyesight" would be more accurate than just "sight"

Guest
Guest's picture

hmmmmmmm......ok ad

Guest
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