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Cleaner

Campaign
Agency Network: 
Published/Aired: 
September 2010
Sanjiu:  Cleaner

Description

Print advertisement created by JWT, China for Sanjiu, within the category: Pharmaceutical.

Caption

Reverse the pain. Sanjiu Muscle and Joint Pain Relief Pills.

Advertising Agency: JWT, Shanghai, China
Executive Creative Director: Yang Yeo
Creative Directors: Elvis Chau, Raymond Chin, Rojana Chuasakul
Art Directors: David Mo, Rojana Chuasakul
Copywriters: Margin Ma, Ada Hu, Raymond Chin
Associate Art Director: Nan Lu
Photographer: Tang Ming Zhang / Bian Hua Studios
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Hibon's picture

Clever....i feel that China is building great work for brands. Congrat's.(old Europe brand owners should take exemple of that :)

Hibon
Activity Score 3734

Simple ideas are the best !

Paridhi.'s picture

great campaign guys..!

Paridhi.
Activity Score 122
Indore
KunIstvan's picture

I was pretty surprised to see that China has become competitive. I like this print, it's clean and clever. Congrats.

KunIstvan
Activity Score 26
Graphic Designer at Freelancer
angieraj's picture

Bit of a head scratcher, this one.

angieraj
Activity Score 428
Turrino Advertising LLC |

Cognito Ergo Sum

Guest's picture

Cool!

Guest
Migzter13's picture

there's an 80% chance you won't get it the first time you see it.

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Anonymous Author's picture

Insightful and simple. Good work. Although 'reverse' seems forced to match the image; 'relieve' is more accurate and the image still carries the message.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture

I too think that reverse is forced to go with the image u don't reverse pain but neway great job!

Guest
m.guney's picture

good.

m.guney
Activity Score 67
Copywriter
elyoshiro's picture

very nice

elyoshiro
Activity Score 546
Creative Director at Dir. Creativo Digital |

www.yoshirosans.blogspot.com

Guest's picture

Great

Guest
Guest's picture

in chinese, the headline is absolutely meaningless. What does "reverse the pain" mean? Is it release the pain? or is it a new experience of pain?

moreover, the campaign looks like an initative, rather that a real job.

Guest
velle's picture

This is one persuasive ad.

velle
Activity Score 1550
Copywriter
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