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Gym

Campaign
Agency Network: 
Published/Aired: 
December 2010
Like
26
Views
21536
Sanitol:  Gym

Description

Print advertisement created by McCann, India for Sanitol, within the category: Health.

Caption

Touch him. And you touch everything he’s touched.

Advertising Agency: McCann Worldgroup, New Delhi, India
National Creative Director: Prasoon Joshi
Executive Creative Director: Ashish Chakravarty
Art Director: Rohit Devgun
Copywriters: Ashish Chakravarty, Kapil Batra
Photographer: Amit Dey
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Highest Rated

mockingbird's picture

very complicated series.

mockingbird
Activity Score 238
Billoughsby's picture

Don't touch him, you die barren and alone. Life is filth. Embrace it.

Ahem.

The photography is ok, but the idea it illustrates is a lazy shortcut.

Billoughsby
Activity Score 5154
Art Director |

That's it.

tytpol's picture

Billoughsby - true.

tytpol
Activity Score 777
Copywriter |

www.tytpol.com

JustinCarrasquillo's picture

Pumpin IRON!

JustinCarrasquillo
Activity Score 563
Photographer at Los Angeles, CA |

http://www.justincarrasquillo.com

Anonymous Author's picture

What's he been touching with his armpit? Furtling taken to the next level.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

AdBuzzer's picture

So should I touch him or not? Who should wash hands? The girl or the guy? Why would anybody wish to touch somebody's armpit? This ad is weak and I doubt it should make anybody use Sanitol before touching the other person.

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

Glut's picture

Very compact series, really good

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
mockingbird's picture

very complicated series.

mockingbird
Activity Score 238
jagadeesh's picture

Idea is good.The copy is very weak.As adbuzzer said, who should use it.Copy is talking to the girl.Then what about the guy.?The hand wash is not preventing the girl from touching his armpit.
I think a good copy makes this ad brilliant.

jagadeesh
Activity Score 743
adgoodie's picture

This one is the weakest in the series. At least the other two are realistic in terms of things we touch. But who touches their armpit like this?

adgoodie
Activity Score 198
Copywriter
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