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Agency Network: 
Published/Aired: 
September 2010
Sanitol:  Cat
Sanitol Print Ad -  Cat

Description

Print advertisement created by McCann, India for Sanitol, within the category: Health.

Caption

You are what you touch.
Sanitol antibacterial hand sanitizer.

Advertising Agency: McCann Worldgroup, New Delhi, India
Chief Creative Officer: Prasoon Joshi
Executive Creative Director: Ashish Chakravarty
Creative Director: Vineet Mahajan
Art Directors: Denzil Machado, Richa Mishra
Copywriters: Richa Mishra, Vivek Verma
Illustrator: Marcin Molski
Photographer: Tarun Vishwa
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Highest Rated

Guest's picture

hahahaha! hre we go with the sanitizer awards!

Guest
Chris's picture

she looks like she's apart of the wall.

Chris
Activity Score 1935
Art Director
Hibon's picture

Yes, this is a paper wall ad.. it will pass like a ship in the night :-)

Hibon
Activity Score 3734

Simple ideas are the best !

Guest's picture

hahahaha! hre we go with the sanitizer awards!

Guest
jackmancer2017's picture

It doesn't make sense to me. She's touching the watermelon right? Not a cat.

jackmancer2017
Guest's picture

her hand's are just like the legs of a cat.It means,she has touched a pet cat before having watermelon.

Guest
Guest's picture

u got it right mr. Thats what they've shown

Guest
riyelam's picture

Nice execution and Idea..... But bad typography

riyelam
Activity Score 366
Graphic Designer at Linc Pen & Plastics Limited
Paridhi.'s picture

yup.!!
so do i think.!

Paridhi.
Activity Score 122
Indore
Guest's picture

The same product. Almost the same copy. And obviously the same idea. Jesus why do they spend so much on un-orginals?!

http://adsoftheworld.com/media/print/lifebuoy_kitten

Guest
CUTIEPIE's picture

You're right; that one's so much better!!

CUTIEPIE
Activity Score 347
Guest's picture
Guest
dreadboy's picture

Pretty concept, even though it takes a little to catch the idea. She touched the cat, so before eating she should have washed her hands.

dreadboy
Activity Score 413
Photographer |

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

luckyzebra's picture

Except from the bad execution and the creepiness, the idea is totally stolen:
http://adsoftheworld.com/media/print/lifebuoy_kitten

luckyzebra
Activity Score 93
Guest's picture

nice idea!

Guest
himanshu prabhakar's picture

No Touchy !! poor typo

himanshu prabhakar
Activity Score 471
Art Director at Discovery communications india pacific |

Himanshu Prabhakar

atb2005's picture

Old idea, and I thought she was wearing gloves (odd!)!

atb2005
Activity Score 13557
HappyHour's picture

why does the ad industry seem to think it's exempt from rules against plagiarism? people have been expelled from college for copying one sentence in a 3000 word research paper.

HappyHour
Activity Score 2381
silvi's picture

I think this ad is effective. It sells the product.

silvi
Activity Score 4170
Copywriter
Guest's picture

takes too long to figure out the cat paws. I dont think cats are particularly filthy either. Plus she wont eat the rind anyway.

Guest
Guest's picture

don't be a billi. become billo rani. use sanitol

Guest
Guest's picture

don't be a billi. become a billo rani

Guest
cyberjaleel's picture

nice, but bed typography

cyberjaleel
Activity Score 62
Graphic Designer at Sharjah - United Arab Emirates |

Abduljaleel. Anodiyil

Guest's picture

They want to scare people and sell their products. Cleaning too much your hands increase your chances of an infection by decreasing your self-immunization.

And some people help them to sell their stuff.

Guest
Billoughsby's picture

The idea is okay, but it wasn't handled in a visually clear, concise way. There are boucoup issues with white on white thinking, as noted -- she blends into the wall, the paws are so low contrast you wonder for a few seconds what they are (before I thought they were gloves, I thought she had no hands, like the invisible man special effect), and the main line of copy nearly disappears. Was white on white their chosen motif because it suggested cleanliness to them, or is the execution simply timid? Hard to say.

A near fail

Billoughsby
Activity Score 5154
Art Director |

That's it.

Guest's picture

@cyber jaleel : there is typo error in your comment.

Guest
Anonymous Author's picture

Unless she plans to eat the rind or lick her fingers (which she shouldn't anyway – terrible manners), there is no problem to solve.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture

eat pussy ..lol :)

p.s. cats are considered really clean animals... so this little girl doesn't
need to worry really :)

Guest
Dzsoi's picture

At least write a new copy... pretty shameless.

Dzsoi
Activity Score 8611
Copywriter
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