Agency Network: 
September 2010
Sanitol:  Cat
Sanitol Print Ad -  Cat


Print advertisement created by McCann, India for Sanitol, within the category: Health.


You are what you touch.
Sanitol antibacterial hand sanitizer.

Advertising Agency: McCann Worldgroup, New Delhi, India
Chief Creative Officer: Prasoon Joshi
Executive Creative Director: Ashish Chakravarty
Creative Director: Vineet Mahajan
Art Directors: Denzil Machado, Richa Mishra
Copywriters: Richa Mishra, Vivek Verma
Illustrator: Marcin Molski
Photographer: Tarun Vishwa
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Highest Rated

Guest's picture

hahahaha! hre we go with the sanitizer awards!

Chris's picture

she looks like she's apart of the wall.

Activity Score 1925
Art Director
Hibon's picture

Yes, this is a paper wall ad.. it will pass like a ship in the night :-)

Activity Score 3666

Simple ideas are the best !

Guest's picture

hahahaha! hre we go with the sanitizer awards!

jackmancer2017's picture

It doesn't make sense to me. She's touching the watermelon right? Not a cat.

Guest's picture

her hand's are just like the legs of a cat.It means,she has touched a pet cat before having watermelon.

Guest's picture

u got it right mr. Thats what they've shown

riyelam's picture

Nice execution and Idea..... But bad typography

Activity Score 366
Graphic Designer at Linc Pen & Plastics Limited
Paridhi.'s picture

so do i think.!

Activity Score 122
Guest's picture

The same product. Almost the same copy. And obviously the same idea. Jesus why do they spend so much on un-orginals?!

CUTIEPIE's picture

You're right; that one's so much better!!

Activity Score 339
Guest's picture
dreadboy's picture

Pretty concept, even though it takes a little to catch the idea. She touched the cat, so before eating she should have washed her hands.

Activity Score 411
Photographer |

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

luckyzebra's picture

Except from the bad execution and the creepiness, the idea is totally stolen:

Activity Score 93
Guest's picture

nice idea!

himanshu prabhakar's picture

No Touchy !! poor typo

himanshu prabhakar
Activity Score 469
Art Director at Discovery communications india pacific |

Himanshu Prabhakar

atb2005's picture

Old idea, and I thought she was wearing gloves (odd!)!

Activity Score 13489
HappyHour's picture

why does the ad industry seem to think it's exempt from rules against plagiarism? people have been expelled from college for copying one sentence in a 3000 word research paper.

Activity Score 2369
silvi's picture

I think this ad is effective. It sells the product.

Activity Score 4134
Guest's picture

takes too long to figure out the cat paws. I dont think cats are particularly filthy either. Plus she wont eat the rind anyway.

Guest's picture

don't be a billi. become billo rani. use sanitol

Guest's picture

don't be a billi. become a billo rani

cyberjaleel's picture

nice, but bed typography

Activity Score 62
Graphic Designer at Sharjah - United Arab Emirates |

Abduljaleel. Anodiyil

Guest's picture

They want to scare people and sell their products. Cleaning too much your hands increase your chances of an infection by decreasing your self-immunization.

And some people help them to sell their stuff.

Billoughsby's picture

The idea is okay, but it wasn't handled in a visually clear, concise way. There are boucoup issues with white on white thinking, as noted -- she blends into the wall, the paws are so low contrast you wonder for a few seconds what they are (before I thought they were gloves, I thought she had no hands, like the invisible man special effect), and the main line of copy nearly disappears. Was white on white their chosen motif because it suggested cleanliness to them, or is the execution simply timid? Hard to say.

A near fail

Activity Score 5140
Art Director |

That's it.

Guest's picture

@cyber jaleel : there is typo error in your comment.

Anonymous Author's picture

Unless she plans to eat the rind or lick her fingers (which she shouldn't anyway – terrible manners), there is no problem to solve.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

Guest's picture

eat pussy :)

p.s. cats are considered really clean animals... so this little girl doesn't
need to worry really :)

Dzsoi's picture

At least write a new copy... pretty shameless.

Activity Score 8563
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