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Prostitute

Campaign
Agency Network: 
Published/Aired: 
May 2010
SANCA:  Prostitute

Description

A print campaign for SANCA, The South African National Council on Alcoholism and Drug Dependence, communicating the dangers of drinking alcohol to pregnant women who think that moderate drinking won't affect their unborn babies. Foetal alcohol syndrome doesn't just manifest itself in physical birth defects at birth, it can also cause psychological damage, which isn't always immediately apparent.

Print advertisement created by Lowe, South Africa for SANCA, within the category: Public Interest, NGO.

Caption

Drinking during pregnancy can take years to affect your baby.
50% of children born with foetal alcohol syndrome will grow up to engage in risky sexual behaviour. Do the right thing for child's sake. Don't drink during pregnancy.

Advertising Agency: Lowe Bull, Cape Town, South Africa
Executive Creative Director: Kirk Gainsford
Creative Director: Alistair Morgan
Art Director: Cameron Watson
Copywriter: Simon Lotze
Photographer: Dawid Wapenaar
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atb2005's picture

Interesting statistics.

atb2005
Activity Score 13557
pez's picture

why does the print say "50%" and the text below the it says "60%"? is this for real?

pez
Activity Score 1804
Creative Director
ivan's picture

Fixed it. Sorry.

ivan
Activity Score 6
Creative Director at Ads of the World
Misstree's picture

Very nice and powerful campaign.

Misstree
Activity Score 425
Copywriter |

.............................

Not all who wander are lost.

Layne's picture

I like these.
If the stats are real then... wow.

Layne
Activity Score 25
Copywriter
miko1aj's picture

Great idea and execution. Bravo

miko1aj
Activity Score 3086
Hibon's picture

Good work and sure this is respecting the client brief : "50% of children born with foetal alcohol syndrome will grow up to engage in risky sexual behaviour"

Hibon
Activity Score 3734

Simple ideas are the best !

CGilb09's picture

Okay, yeah it's great to encourage mothers not to drink during pregnancy-- but c'mon people. If you drink during pregnancy, your child will turn into a prostitute? That's preposterous. I think the exaggeration is tacky and very misleading.

CGilb09
Activity Score 572
Northlich/ University of Cincinnati |

Tweet tweet: @ThisAbility

Dzsoi's picture

-doublepost-

Dzsoi
Activity Score 8611
Copywriter
Dzsoi's picture

I agree on that money shouldn't be there. Just a bad looking guy in a messy apartment. Risky sexual behavior most of the time doesn't mean prostitution.
Apart from that, really good campaign.

Dzsoi
Activity Score 8611
Copywriter
miko1aj's picture

Seem to be good point, but the message is clear – this is possible danger, not must. Social campaign, and advertisement business in general uses exaggeration to underline certain aspects of advantages/disadvantages. So, I think that campaign fulfills this approach.

miko1aj
Activity Score 3086
rolling.stone's picture

good campaign

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

raavigeorgian's picture

really good

raavigeorgian
Activity Score 2444
Art Director at New Delhi
shitmonk's picture

direct hit!!!

shitmonk
Activity Score 465
Alan Zed's picture

Dommage qu'il n'y ai pas de source pour ces étonnantes statistiques.
Too bad there have no source for these amazing statistics

Alan Zed
Activity Score 58
Copywriter at Paris
imagineit's picture

shocking and brilliant

imagineit
Activity Score 550
silvertongue's picture

Where did they thumbsuck these stats from?

silvertongue
Activity Score 555
Copywriter
Guest's picture

Streissguth, A.P., Barr, H.M., Kogan, J., & Bookstein, F.L. (1996). Understanding the occurrence of secondary disabilities in clients with fetal alcohol syndrome (FAS) and fetal alcohol effects (FAE): Final report to the Centers for Disease Control and Prevention on Grant No. RO4/CCR008515 (Tech. Report No. 96-06). Seattle: University of Washington, Fetal Alcohol and Drug Unit.

Streissguth, A. (1997). Fetal Alcohol Syndrome: A Guide for Families and Communities. Baltimore: Brookes Publishing. ISBN 1-55766-283-5.

Guest
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