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Druggie

Campaign
Agency Network: 
Published/Aired: 
May 2010
SANCA:  Druggie

Description

A print campaign for SANCA, The South African National Council on Alcoholism and Drug Dependence, communicating the dangers of drinking alcohol to pregnant women who think that moderate drinking won't affect their unborn babies. Foetal alcohol syndrome doesn't just manifest itself in physical birth defects at birth, it can also cause psychological damage, which isn't always immediately apparent.

Print advertisement created by Lowe, South Africa for SANCA, within the category: Public Interest, NGO.

Caption

Drinking during pregnancy can take years to affect your baby.
35% of children born with foetal alcohol syndrome will grow up to abuse drugs and alcohol. Do the right thing for child's sake. Don't drink during pregnancy.

Advertising Agency: Lowe Bull, Cape Town, South Africa
Executive Creative Director: Kirk Gainsford
Creative Director: Alistair Morgan
Art Director: Cameron Watson
Copywriter: Simon Lotze
Photographer: Dawid Wapenaar
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Highest Rated

shitmonk's picture

amazing match of copy and visual, well done!!! perfect imo!

shitmonk
Activity Score 465
shitmonk's picture

amazing match of copy and visual, well done!!! perfect imo!

shitmonk
Activity Score 465
Guest's picture

wooooooooooooooooo, go Sibs!!!!

Guest
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