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Agency Network: 
Published/Aired: 
December 2011
San Francisco Zoo:  Giraffe

Description

Print advertisement created by McCann, United States for San Francisco Zoo, within the category: Recreation, Leisure.

Caption

Once giraffes are able to make sales quotas, they'll no longer depend on your company's donation.

Advertising Agency: twofifteenmccann, USA
Chief Creative Officer: Scott Duchon
Creative Director: Neil Levy
Art Director: Ivan Djayaputra
Copywriters: Quentin Shuldiner, Chip Waters
Account Supervisor: Julie Barros
Account Director: Zach Rubin
Print Producer: Britton Courtney
Photographer: Hunter Freeman
Retoucher: Giovanna Giordano / Sugar Digital
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Ed Rapport's picture

i like the writing

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
Milan Solanki's picture

twisted

Milan Solanki
Activity Score 994
Copywriter at Purple Phase Communications
Hadrons's picture

good copy, good juxtaposition

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

The JACK's picture

truly good... no arguments...

The JACK
Activity Score 438
Marketing Manager
chicagohour's picture

good one

chicagohour
Activity Score 384
Copywriter |

Hmmmmm

Wordfruit's picture

Pretty good -- the basic idea, that those animals are dependent on us now that the human species is so successful and populous, makes a lot of sense.

Wordfruit
Activity Score 1023
nishiwaki's picture

Well done!

nishiwaki
Activity Score 16
Copywriter at Mene&Money
Hawrys's picture

i liked the writing too.

Hawrys
Activity Score 198
Copywriter
Lazarus's picture

Interesting.

Lazarus
Activity Score 1536
Creative Director
MikeYikes's picture

This makes me smile :)

MikeYikes
Activity Score 117
Creative Director
beau_design's picture

Interesting, but a little complicated.

beau_design
Activity Score 62
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