Advertisement

Asphaltisation, 3

Campaign
Agency Network: 
Published/Aired: 
April 2010

Description

Print advertisement created by Publicis, France for Samusocial, within the category: Public Interest, NGO.

Caption

The longer you live on the street, the harder it is to get off it.

Advertising Agency: Publicis Conseil, France
Chief Creative Officer: Olivier Altmann
Creative Director / Copywriter: Véronique Sels
Head of art: Frédéric Royer
Art Director: Alexandra Offe
Account Supervisor: Jean-Patrick Chiquiar, Emmanuelle Henry, Débora Guarachi
Photographer: Marc Paeps
Art buying: Jean-Luc Chirio
Production: Gael Cheval, Charly Forin @ Elysian Fields
Log in or register to post comments
AmigoInvisible's picture

Simple and straight to the point.

AmigoInvisible
Activity Score 195
atb2005's picture

I know I've been making the point that "forced" is ok, but when it comes to public interest campaigns I'd rather see something realistic. Art is good though.

atb2005
Activity Score 13557
Adaddicted's picture

like the art.

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Shingo's picture

good job

Shingo
Activity Score 408
thedesignaddict's picture

Excellent work. Compelling image with stopping power.

I think the public has become so ambivalent to people living on the streets that some hyperbole is necessary to get people to take a second look.

thedesignaddict
Activity Score 5403
Art Director at Freelance
jeff.emmanuel's picture

Nice Campaign
Strong!
cheers

jeff.emmanuel
Activity Score 149
Art Director at JWT |

Jeff

jeff.emmanuel's picture

Nice Campaign
Strong!
cheers

jeff.emmanuel
Activity Score 149
Art Director at JWT |

Jeff

Guest's picture

Awsome !

Guest
dlue's picture

cool gets your attention, the message is clear, love the tension in the guys hand reaching out...

dlue
Activity Score 342

cheers,
dlue

Guest's picture

brilliant

Guest
Don Rapper's picture

very very good

Don Rapper
Activity Score 223
ayaxy's picture

excelente en todo sentido

ayaxy
Activity Score 6
Copywriter
Sagon's picture

delivers its point clearly...
I would love to see a more realistic one but overall nice

Sagon
Activity Score 4
etshy's picture

The art work is amaaaaaaazing , but people who live in street have no sin ,,, we have 2 help them 2 get better life

etshy
Activity Score 6
Art Director
bloomonkey's picture

Nice and simple, got it in a heart beat.

bloomonkey
Activity Score 99
Graphic Designer/Aberdeen Journals |

"Never try teaching a pig to sing, its a waste of time and annoys the pig" - Robert Heinlein

michelangelo's picture

beautiful execution

michelangelo
Activity Score 660
sorgin's picture

straight and strong

sorgin
Activity Score 18
Graphic Designer at Target Ogilvy |

“El valor de las cosas no está en el tiempo que duran, sino en la intensidad con que suceden. Por eso existen momentos inolvidables, cosas inexplicables y personas incomparables.”

Guest's picture

My God... So strong!

Guest
Advertisement
Advertisement
Advertisement