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sonucoues2002's picture

wht he wants to show
tht the product makes the apple smooth or the samurai
the 2nd ad is much better thn this

sonucoues2002
Activity Score 804
visualizer
Wordnerd's picture

The product makes the users soft?? count me out.. i don't like

Wordnerd
Activity Score 6692
Copywriter
picktokyo's picture

This kind of ad doesn't really work anymore!

picktokyo
Activity Score 1404
Copywriter at JWT
raverus's picture

agree

raverus
Activity Score 1476
Art Director
Jet Propulsion Lab's picture

Love it.
I know it's bit of a formulaic thinking and I don't know how effectively this will actually move the product off the shelf. But I think this is a very funny way to sell a fabric softner. We all exaggerate the benefit, don't we?

Personally, it speaks to me on a different level, too, because I used to play the sport and I know how rigid and uncomfortable those gear and uniforms can be, especially after heavy sweating.

I love the VERY subtle "feminine" posture, too.

Jet Propulsion Lab
Activity Score 10679
Copywriter
fractalrene's picture

Hmmm, I think that the concept would work better on tv, where you can see the change of attitude.

fractalrene
Activity Score 1504
Copywriter
biabitch's picture

peeling an apple is feminine??

biabitch
Activity Score 298
saatchi
Jet Propulsion Lab's picture

Oh, I'm sorry, you're in advertising. Lemme repeat it for you then.
I was talking about his "posture" (you know how to use a dictionary, right?), and not the "act" of peeling an apple itself (although, that's the punch line to the joke here.)
There's a subtlety to how he sits which suggests femininity. You probably never played the sport (Kendo), so you have absolutely no clue what I'm talking about. But that's okay. Just don't go around putting words into people's mouths, all right bitch? I mean biabitch. (SO confusing...)

Jet Propulsion Lab
Activity Score 10679
Copywriter
pooja gadodia's picture

http://www.watshow.com
i like it...nice one

pooja gadodia
Activity Score 86
weezergrl's picture

The one with the mechanic is better.

weezergrl
Activity Score 70
Personal Asistant /UNAPEC
jazarah's picture

funny, I like it

jazarah
Activity Score 1262
chinaski's picture

Great ad! kudos to korea!

chinaski
Activity Score 951
Copywriter
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