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Agency Network: 
Published/Aired: 
April 2016

Description

Print advertisement created by Cheil, China for Samsung, within the category: Electronics, Technology.

Caption

Group shots, without group efforts.
WB700 with wide-angle lens.

Advertising Agency: Cheil, Beijing, China
Executive Creative Directors: Jason zhao, Jacky Lung
Creative Directors: Yuming Fu, Shengxiong Chen
Art Directors: Shengxiong Chen, Qianli Ma
Copywriters: Yuming Fu, Wei Xu
Photographers: Zhong Shi, Jing Hui
Retouching: Zhong Shi
Account team: Wenkey Chen, Frankee Wang
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Highest Rated

The JACK's picture

good copy...

The JACK
Activity Score 438
Marketing Manager
ace85le's picture

Really funny & shakes off a happy vibe.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

morse's picture

I agree. Well done.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

The JACK's picture

good copy...

The JACK
Activity Score 438
Marketing Manager
Nike Diesel's picture

I agree, really great copy.

Nike Diesel
Activity Score 13630
Art Director
vijayakumar.cp's picture

very nice and well done.

vijayakumar.cp
Activity Score 51
Art Director at Dubai
chaddy velasco's picture
chaddy velasco
Activity Score 95
University of Santo Tomas
thedesignaddict's picture

Simple. Smart.

thedesignaddict
Activity Score 5403
Art Director at Freelance
dmslee's picture

why 3?

dmslee
Activity Score 10
Hong Kong
kleenex's picture

Not a bad idea at all.

kleenex
Activity Score 53332
Web Designer/Developer
esteb's picture

It has been already done.
I dont' undertsand why you go on commenting.

esteb
Activity Score 673
art
AdBuzzer's picture

it's a very good solution for the product benefit. I'm just not sure if it's really possible - even with those wide-angle lenses - to make a photo of the whole group this way as depicted in the ad.

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

krautland's picture

funny.

krautland
Activity Score 3216
Art Director at erm... no calls please.
Taylormade's picture

I prefer the original ad's reverse perspective.

Taylormade
Activity Score 408
NONE™'s picture

Good!!!

NONE™
Activity Score 209
Other |

NONE™

chaddy velasco's picture

i would probably give them a 9 or a 10 if they are the first agency to produce this kind of execution and idea.

chaddy velasco
Activity Score 95
University of Santo Tomas
Marcupolo's picture

I agree, not the first and not for nikon too

Marcupolo
Activity Score 206
Creative Director
anti-vedel's picture

Clewer idea!

anti-vedel
Activity Score 90
Art Director at Tough Slate Design
Glut's picture

nice!

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
zr4218's picture

very nice.good ideeeeeeeeeea!!!!! genius。。

zr4218
Activity Score 31
Art Director
singser's picture

Good

singser
Activity Score 8
Art Director
monkey business's picture

brilliant!!!

monkey business
Activity Score 18
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