Description
Print advertisement created by Cheil, China for Samsung, within the category: Electronics, Technology.
Caption
Group shots, without group efforts.
WB700 with wide-angle lens.
Advertising Agency: Cheil, Beijing, China
Executive Creative Directors: Jason zhao, Jacky Lung
Creative Directors: Yuming Fu, Shengxiong Chen
Art Directors: Shengxiong Chen, Qianli Ma
Copywriters: Yuming Fu, Wei Xu
Photographers: Zhong Shi, Jing Hui
Retouching: Zhong Shi
Account team: Wenkey Chen, Frankee Wang
Executive Creative Directors: Jason zhao, Jacky Lung
Creative Directors: Yuming Fu, Shengxiong Chen
Art Directors: Shengxiong Chen, Qianli Ma
Copywriters: Yuming Fu, Wei Xu
Photographers: Zhong Shi, Jing Hui
Retouching: Zhong Shi
Account team: Wenkey Chen, Frankee Wang
Jul 08, 2011 - 23:29ace85le
Really funny & shakes off a happy vibe.
Marketing Manager |
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Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages
Jul 09, 2011 - 0:08morse
I agree. Well done.
Art Director |
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Jul 09, 2011 - 17:10AdBuzzer
it's a very good solution for the product benefit. I'm just not sure if it's really possible - even with those wide-angle lenses - to make a photo of the whole group this way as depicted in the ad.
Marketing Manager |
Jul 11, 2011 - 3:35chaddy velasco
i would probably give them a 9 or a 10 if they are the first agency to produce this kind of execution and idea.
University of Santo Tomas
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