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Tennis

Campaign
Agency Network: 
Published/Aired: 
October 2010
Samsung:  Tennis

Description

Whatever you do, you clean your floor.

Samsung Navibot. The smarter robotic vacuum cleaner.

Print advertisement created by Leo Burnett, Italy for Samsung, within the category: Electronics, Technology.

Advertising Agency: Leo Burnett, Milan, Italy

Executive Creative Director: Enrico Dorizza

Creative Directors: Luca Zamboni, Joseph Menda

Art Directors: Matteo Fabi, Domenico Roselli,

Copywriter: Gianluca Sales

Photographer: Matteo Linguiti

Postproduction: Claudio Luparelli - Artout
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wildbore's picture

2much!

wildbore
Activity Score 749
Creative Director at - - -
Guest's picture

I didn't get it seriously... do you mean it's so damn easy that you can use anytime you want?

Guest
GraphicBull's picture

Poor!

GraphicBull
Activity Score 9
Graphic Designer
Guest's picture

So, you're always cleaning your floor? I don't think this is a good idea. It's just a simplistic approach to a great product. However, you don't clean your floor, it does it for you, so... confusing, not sharp, not smart.
Like the photo.

Guest
Amish's picture

no

Amish
Activity Score 61
Martijn's picture

Simple and funny, I like it.

Martijn
Activity Score 1888
Copywriter at nurun |

https://twitter.com/Martijndotfr

reasonwhy's picture

I like the idea, not the AD.
Why are the legs "burnt" (light) at the left, and right.
The woman seems to be out of the pic.

Plus, the net at first ground should have been blurred ...

reasonwhy
Activity Score 147
Art Director
ElCaza89's picture

mmm....yes...a bit confusing..but sells the product though

ElCaza89
Activity Score 343
Guest's picture

Ragazzi, con un prodotto così, si DEVE fare di più.
(To less)

Manola F.

Guest
thedesignaddict's picture

It's easy to understand. The vacuum cleans while you are off doing other things. The concept is good, and the benefit is clear.

I don't like the photography though.

thedesignaddict
Activity Score 5403
Art Director at Freelance
everartz's picture

excuse me??

everartz
Activity Score 7613
Art Director |

| everartz |

dthlb72's picture

What does 'always cleaning up the floor' has to do with a robotic vacuum cleaner? Does it takeaway your time for other things? Why must the floor be clean all the time? Too much thought into it... kinda forced in.

dthlb72
Activity Score 545
Art Director, ADK Malaysia
Guest's picture

jeez louise!

Guest
Yarp's picture

Uhm what?

Yarp
Activity Score 385
Copywriter at Freelance
Yarp's picture

Ok, I get it now...You guys tried to put your TV ad directly into print. That was a mistake.

Yarp
Activity Score 385
Copywriter at Freelance
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