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Soak out the mess - ketchup

Campaign
Agency Network: 
Published/Aired: 
April 2016
Samsung:  Soak out the mess - ketchup

Description

Print advertisement created by Leo Burnett, United Arab Emirates for Samsung, within the category: Electronics, Technology.

Advertising Agency: Leo Burnett, Dubai, UAE
Executive Creative Director: Andre Nassar
Art Director / Copywriter: Wayne Fernandes
Creative Director: Daniel Salles
Art Directors: Victor Toyofuku, Adam Erdesz
Creative Director / Art Director: Bruno Bomediano
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Highest Rated

Florencio Ros's picture

The concept is clear, it is clear that that's what happens when you use that kind of packaging, often go to where they should not. Here they are obviously exaggerating that possibility. I like it because it makes me imagine what will happen.

Florencio Ros
Activity Score 50
General Manager at La Cocina Publicidad |

Florencio

damnson's picture

I don't get it, but it looks disgusting.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

Ad has a concept I do not really get,.

kleenex
Activity Score 58667
Web Designer/Developer
Florencio Ros's picture

The concept is clear, it is clear that that's what happens when you use that kind of packaging, often go to where they should not. Here they are obviously exaggerating that possibility. I like it because it makes me imagine what will happen.

Florencio Ros
Activity Score 50
General Manager at La Cocina Publicidad |

Florencio

madadss's picture

Exactly: imagination!

madadss
Activity Score 311
Copywriter
Dzsoi's picture

I came to the same conclusion as Florencio - maybe it would be better a cleaning towel or something.

Dzsoi
Activity Score 8611
Copywriter
Pete R.'s picture

Cool idea.

Pete R.
Activity Score 3412
Illustrator
Priya Wijetunga's picture

Good idea ruined

Priya Wijetunga
Activity Score 1667
General Manager
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