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Slim

Agency Network: 
Published/Aired: 
August 2010
Samsung:  Slim
Samsung Print Ad -  Slim

Description

Print advertisement created by Cheil, Spain for Samsung, within the category: Electronics, Technology.

Caption

This is the profile. Imagine the rest. Samsung Masterpiece.

Advertising Agency: Cheil Worldwide, Madrid, Spain
Creative Director: Alvaro Rodríguez-Solano
Account Services Manager: Tim Meotti
Account Manager: Susana Casas
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Guest's picture

It's not hard to imagine, you put the full version next to it.

Guest
Jotacef's picture

no, you imagine the quality of product, color, resolution, etc, etc..... its a premium product.

Jotacef
Activity Score 219
Copywriter at OGILVY GUATEMALA CITY
Guest's picture

looks like the macbook air ad.

Guest
thatcliffguy's picture

Dead on MacBook air, but not executed as well.

Still a neat ad displaying the core idea and product attribute/innovation.

thatcliffguy
Activity Score 37
Marketing Manager at Activator at the/zimmerman/agency |

twitter.com/thatcliffguy

Hibon's picture

Yeah... macbook

Hibon
Activity Score 3734

Simple ideas are the best !

Guest's picture

It doesn't look like the macbook ad. The way the hand is holding the product is different.

Guest
Matt Tonkin's picture

Just because it is being held a slightly different way doesn't make it look less like the macbook air ad. Except the macbook was in an envelope much better.

Matt Tonkin
Activity Score 168
Art Director at Northern Productions Inc.
Billoughsby's picture

Is the two-fingered drop a good thing, though?

Billoughsby
Activity Score 5154
Art Director |

That's it.

CuriousPencil's picture

If you're getting rid of something you found in the grille of your car while holding your nose with the other hand, yes. Otherwise no, this is arms-length avoidance body-language screaming the vernacular "Do Not Want."

CuriousPencil
Activity Score 4225
Copywriter
Guest's picture

Showing how thin something is and saying "Imagine the rest" just doesn't do it for me. I don't equate thin things with quality enough for that line to mean much.

Guest
Guest's picture

At least there is an idea. that's new for samsung!

Guest
eminenz's picture

a bit confusing....have seen something similar off late

eminenz
Activity Score 73
Creative Director at Delhi, India
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