Description
Print advertisement created by Cheil, China for Samsung, within the category: Electronics, Technology.
The performance, or your performance?
Use your phone appropriately.
Executive Creative Directors: Jason Zhao, Jacky Lung
Creative Directors: Yuming Fu, Shengxiong Chen
Art Directors: Shengxiong Chen, Qianli Ma
Copywriters: Yuming Fu, Wei Xu
Illustrator: Yuehui Tang

Old idea. nothing special.

This work has been executed a year ago, just launch time is late. Thank you for your attention.

Not completely clear.

i hate this agency...simply copying stuff... one star for my review
busy.

china has never been known for its originality.

This work has been executed a year ago, just launch time is late. Thank you for your attention.

I've never known a client or agency to sit on a campaign for a year. In my experience, deadlines are such that once an ad is complete, it's out the door. Usually within hours if not minutes. I have however known agencies to take credit for work that is not their own. Judging by the quality of the work on your site, I suspect this is much more likely the case.


Nice artwork, but not as much impact as the original with chairs only.
Also, curious as to why Samsung would be putting a campaign out for cellphone manners?

exactly daniel....some chap came with this idea..though its powerful...and forced it way into...
busy.

Cant they find a bloody photographer to shoot it? sick of crapy illustration in China!!!!