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Monkey King

Campaign
Agency Network: 
Published/Aired: 
May 2016
Samsung:  Monkey King

Description

Print advertisement created by Cheil, China for Samsung, within the category: Electronics, Technology.

Advertising Agency: Cheil China, Beijing, China
Executive Creative Director: Jacky Lung
Creative Director: Shengxiong Chen
Art Directors: Shengxiong Chen, Qianli Ma, Wenxing Wu
Copywriters: Wei Xu, Tingting Zhang
Illustrator: Yuehui Tang
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kleenex's picture

ALL the ads suck.

kleenex
Activity Score 58797
Web Designer/Developer
stke's picture

This is fucking terrible

stke
Activity Score 274
Copywriter
tazyboy's picture

really bad

tazyboy
Activity Score 777
Art Director
eins-eins-null's picture

if the briefing was to promote that special feature, i don't think it's wrong or bad. the problem with the whole campaign is that it lacks humour. in times with billions of sms- or facebook- or whatever "fail"-posts every day you need a mindblowing joke to get attention with something like that.

eins-eins-null
Activity Score 896
Copywriter
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