LoaHDDing Bars

Agency Network: 
May 2021
Samsung: LoaHDDing Bars
Samsung: LoaHDDing Bars
Samsung Print Ad - LoaHDDing Bars
Samsung Print Ad - LoaHDDing Bars


One of the main reason for nerve-racking loading times and slow computers: Hard drives. In our campaign we make this connection tangible by combining loading icons with HDDs. Thanks to Samsung SSDs slow loading times and data transfers are a thing of the past.

Print advertisement created by Publicis, Germany for Samsung, within the category: Electronics, Technology.

Advertising Agency: Leo Burnett, Frankfurt am Main, Germany
Cco: Andreas Pauli
Executive Creative Director: Benjamin Merkel
Creative Director: Thomas Koch
Head Of Art: Thomas Koch
Senior Copywriter & Concept: Mario Loncar
Design & 3D Modeling: Benjamin Kleinert
Executive Client Partner: Christian Konzack
Client Partner: Martin Schürger
Junior Account Manager: Inga Girmann
Social Media Manager: Alina Michel
Marketing Communication Manager: Viktoria Huwa
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