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Wires

Campaign
Agency Network: 
Published/Aired: 
March 2014
Salvation Army:  Wires

Description

Print advertisement created by McCann, Brazil for Salvation Army, within the category: Public Interest, NGO.

Advertising Agency: WMcCann, Sao Paulo, Brazil
Copywriter: Carolina Markowicz
Art Director: Rafael Segri
Creative Directors: Milton Mastrocessario, Carlos Murad
Accounts: Maximiliano Lacerda, Rafael Reis, Caio Amaral, Manoela Amarante
Agency Producers: Marcelo Hack, Marcelo Pinto
Art Buyer: Ricardo Livio
Photographer: Miro
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Highest Rated

kleenex's picture

I do not get these ads at all.

kleenex
Activity Score 58793
Web Designer/Developer
Spanky's picture

I'm not so sure that making jokes about the mentally ill is the way to go.

Spanky
Activity Score 4897
Other
Pravar Sharma's picture

I think the message comes up better by showing mentally ill people, as it tells me one simple thing in the end that, it's the people with such mentality who needs more help than the ones who are mentally ill.

Pravar Sharma
Activity Score 2
Copywriter at ogilvy and mather gurgaon |

Pravar

kleenex's picture

I do not get these ads at all.

kleenex
Activity Score 58793
Web Designer/Developer
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