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Sun

Campaign
Agency Network: 
Published/Aired: 
May 2010
Like
31
Views
12710
Salvation Army:  Sun

Description

Print advertisement created by McCann, Brazil for Salvation Army, within the category: Public Interest, NGO.

Caption

Old clothes still can warm many people. This winter, donate.

Advertising Agency: WMcCann, São Paulo, Brazil
Creative Directors: Tales Bahu, Eric Sulzer
Art Director: Renato Zandoná
Copywriter: Rubens Marinelli
Photographer: Rafael Costa
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Claude8585's picture

A really nice piece of art.

Claude8585
Activity Score 15
shortafella's picture

this is not art. this is advertising. as an ad is is an average ad well executed. people tend to do this too foten here saying wooow great ad this is art. it's ADVERTISING and ads should be judged on BOTH idea and execution to be considered a great piece of AD

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

Van de Boyle000's picture

Great!!! Great!!!!

Van de Boyle000
Activity Score 18
Bates_ONIL's picture

Awesome!!

Bates_ONIL
Activity Score 18
Rod Malone's picture

This is really good. Love the concept and love the art.

Rod Malone
Activity Score 21
gonndo's picture

The four of you work for WMcCann Brazil, don't you????

C' mon..., yes, you do!!!!

gonndo
Activity Score 1092
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Guest's picture

Terrible.

Guest
Guest's picture

Coisa formando coisa. Show! Bem novo.

Guest
Paloma's picture

There's nothing nice in it. Bad!

Paloma
Activity Score 531
Aymar80000's picture

I like it!

Aymar80000
Activity Score 18
Paloma's picture

you all 5 are sick!

Paloma
Activity Score 531
Paloma's picture

You four guys became members just a couple of hours ago. It's obvious you did this bad campaign. you deserve a 0. I'm sorry I can only give you 1

Paloma
Activity Score 531
Guest's picture

bhat ees thees? ees thees a san?

Guest
Guest's picture

kind of brilliant concpet and amazing lines

Guest
karan raghav's picture

good, good, good...

karan raghav
Activity Score 210
Copywriter at Ogilvy delhi |

http://karanraghav.blogspot.com/

Guest's picture

This one is bad.... the other print 9/10.

Guest
jackal hunts's picture

I find the background irritating

jackal hunts
Activity Score 325
Copywriter at India
Smore's picture

Bad background

Smore
Activity Score 54
Art Director at Oxygen Communications
Guest's picture

They are who did this campaign.
Bad.

Guest
juri's picture

Loser friends.

juri
Activity Score 30
Copywriter at Y&R Reklamevi
Blashyrkh's picture

Fireplace is better. This one looks like a car parking.

Blashyrkh
Activity Score 32890
Art Director
TommyO's picture

Yes! Cars parking! That's what it reminded me!

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

alexander_bickov's picture

Nice

alexander_bickov
Activity Score 3281
whatthefudge's picture

At a first glance it looked as "cars" parked around a circle. Not sure about the floor as a background, not too sure about the colours of the clothes either.

whatthefudge
Activity Score 1266
goci134's picture

works for me.

goci134
Activity Score 243
Copywriter
Guest's picture

great one.

Guest
paumarques's picture

molt xula! felicitats!

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Paulla100's picture

I like it!

Paulla100
Activity Score 36
CUTIEPIE's picture

Yes it looks like a car parking but what is it really??? :S am confuseeeeed! Besides there's no creativity here just is what it is and thats it, no special nothing! Not even nice visual. Its not a nice picture.

CUTIEPIE
Activity Score 347
Guest's picture

it took me a while to see it was a sun. if i'm even getting it now...

Guest
bmeza88's picture

I thought at first it was homeless people warming up to a burning trash can... A sun it's a little gimmicky and not so creative but still well done. by the way, when people say good piece of art I guess they are talking about the artwork and the pic's aesthetic. so, nice art.

bmeza88
Activity Score 54
Cheerriiee's picture

its a good idea, though a little more improvement on the lights orientation would help.

Cheerriiee
Activity Score 952
Graphic Designer
Guest's picture

prefer the other piece, agree, really don't like the floor

Guest
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